About this role
Specialist, Lifecycle Marketing at MoneyHero Group. Location: Hong Kong or Singapore or Taiwan or Philippines. Role: designing journeys, orchestrating campaigns, analyzing performance Requirements: 8+ years lifecycle/CRM/retention marketing experience in fintech, SaaS, or data-led environments; advanced CRM and marketing automation skills; strong analytics, stakeholder management, and AI-enabled personalization experience; fluent in English, Cantonese, and Mandarin. Category: Marketing Seniority: Senior Level Tools: Email, WhatsApp, App Push, In-App Notifications, CRM, CDP, BI, marketing automation platforms, A/B/n testing Certifications: crm, cdp architecture, analytics Commitment: Full Time Workplace: Hybrid Languages: English, Chinese