About this role
About the role:
At ServiceNow, we believe in creating exceptional experiences that inspire, engage and connect people. As we continue our rapid growth as a company AND as a brand we're looking for a passionate and visionary Creative Director to join our Company Messaging & Content team. This leader will be the creative force behind how ServiceNow's corporate narrative, technology, and customer stories come to life in our Innovation Centers (EBC) — driving the content and creative that makes every executive experience memorable, meaningful, and on-brand.
What you get to do in this role:
Creative Vision & Strategy
Define and own the creative vision for ServiceNow's executive experience content — designing director-level storytelling frameworks that make our corporate narrative tangible, compelling, and differentiated for customers and prospectsSet the creative strategy for Innovation Center content, advising senior leadership and cross-functional partners on how to show up in high-stakes executive settings — from presenter guidance to visual storytelling best practicesChampion a consistent and elevated creative bar across all executive touch points, ensuring the Innovation Center experience reflects ServiceNow's brand leadership in the enterprise technology spaceScalable Systems & Global Execution
Develop and maintain a scalable creative system for Innovation Center content — including showcases, templates, and interactive experiences — that can be deployed consistently across global locations in AMS, EMEA, APAC, and JapanEstablish creative standards, toolkits, and governance frameworks that empower regional teams to independently deliver on-brand briefing experiences at scale, without sacrificing quality or strategic intentDrive operational excellence across multiple simultaneous creative workstreams, balancing speed and rigor while maintaining the strategic integrity of each deliverableCross-Functional Leadership & Collaboration
Collaborate closely with messaging, strategy, and content leaders — including the Head of Company Messaging & Content — to translate corporate narrative, products, and solutions into customer-facing stories that resonate at the executive levelPartner across marketing, product, and experience design organizations to tailor Innovation Center experiences for specific industries, personas, and deal contextsServe as the primary creative bridge to the Brand team, ensuring every Innovation Center experience is on-brand, on-voice, and visually cohesive across all touchpointsManage and provide creative direction to agency partners and production vendors — holding them to a director-level standard of precision, quality, and strategic alignmentRepresent creative thinking and innovation to senior executive stakeholders, selling creative concepts and inspiring confidence in the function across the organization Our ideal candidate:
12+ years of progressive experience in creative direction, corporate storytelling, presentation design, or immersive brand experiences — with significant leadership experience in the enterprise technology spaceA demonstrated track record of operating at the director level — setting creative strategy, leading cross-functional teams, and influencing senior stakeholders across large, complex organizationsDeep expertise in presentation design and visual narrative, with a sophisticated command of how structure, hierarchy, and design drive executive-level comprehension and convictionProven ability to manage agency relationships and production partners, with strong skills in briefing, feedback, and quality control at scaleLeadership & Influence
Exceptional executive presence and communication skills — with the ability to present creative thinking with authority to C-suite and senior leadership audiencesStrong instinct for what makes a message land in a high-stakes, one-to-one executive setting — not just how things look, but how they make people feel and what action they inspireProven ability to work fluidly across messaging, brand, sales, and product marketing teams — translating complex strategy into clear, compelling, and beautiful creativeA genuine champion of brand consistency, with a track record of upholding and elevating visual identity and voice across every customer touchpoint at a global scaleMindset & Adaptability
A curious, growth-oriented leader who absorbs complex product and market information quickly and translates it into clear, strategic creative that works for a C-suite audienceComfortable operating at pace and scale — managing multiple high-visibility workstreams simultaneously without sacrificing quality or creative intentForward-thinking perspective on AI's role in creative workflows — including AI-powered design tools, content automation, and the future of executive engagement and immersive content experiencesFor positions in this location, we offer a base pay of $180,200 - $315,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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