About this role
Develop and grow the company’s presence within the Belgian Horeca sector, with a strong focus on restaurants and high?end dining establishments. Build and manage a portfolio of premium Horeca clients, identifying new opportunities and nurturing longterm partnerships. Present and promote high?quality food & beverage products to chefs, owners, and purchasing managers. Negotiate commercial terms, product listings, volumes, and exclusive agreements when relevant. Conduct regular field visits across Belgium (mainly major cities and gastronomic hotspots). Analyze sales results, monitor competitor activity, and propose strategic action plans. Collaborate with supply chain, marketing, and product teams to ensure perfect product availability and visibility. Represent the brand at culinary events, tastings, and trade fairs. Experience in business development, Horeca sales, F&B distribution, or gastronomy related roles. A strong network in Horeca is a plus—especially with Italian cuisine specialists or premium dining venues. Passion for food, quality products, and gastronomic culture. Excellent negotiation and communication skills, with the ability to build trust quickly. Autonomous, structured, proactive, and comfortable with frequent on site client visits. Ability to understand the expectations of chefs and premium restaurant owners. A natural ability to turn product storytelling into commercial success.