About this role
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We admire the importance of innovative social media strategies and are committed to connecting talented individuals with great companies that need their unique skills. Our mission is to provide great jobs to gifted people, regardless of location.
Role Overview:Our client is a U.S. company that creates interactive, age-appropriate sports and movement content for children, specifically girls aged 4–11. Their focus is on helping kids develop athletic skills, confidence, and healthy habits through fun, engaging videos and programs.
We are looking for a hands-on Social Media Manager & Educational Content Strategist to both execute and guide our social media growth strategy across YouTube, Instagram, TikTok, and Facebook. You will be responsible for day-to-day content management, community engagement, video editing, as well as developing growth strategies, analyzing performance, and planning campaigns to grow our channels from zero to 100K+ followers.
Core Responsibilities:Execution & Management
Schedule, publish, and manage content across YouTube, Instagram, TikTok, and FacebookEdit long-form video content (18–28 min episodes) into short-form clips, reels, and shortsRespond to comments, messages, and engage with our audience dailyMaintain a content calendar and ensure consistent posting schedulesCreate simple graphics and captions using tools like CanvaCoordinate with animation and production teams to repurpose video contentReport on social media performance weekly
Strategy & Growth
Develop social media growth strategies tailored for kids/education contentAnalyze competitors and identify trends, opportunities, and viral formatsRecommend video topics, formats, posting times, and frequenciesPlan content campaigns around video launches and key milestonesDevelop audience segmentation strategies (e.g., 4–6, 7–8, 9–11 age groups)Provide strategic direction to execution teams and guide day-to-day posting decisionsTrack performance metrics and adjust strategies to maximize growth
Who You Are
A hands-on executor who enjoys managing social media and engaging with communitiesA strategic thinker who can plan growth roadmaps and make data-driven decisionsExperienced in the kids/education content landscape and understands what resonates with the audienceOrganized, consistent, and able to manage multiple projects simultaneouslyComfortable with video editing, content repurposing, and analytics tools
This role is open to all Latin America residents.Requirements
2+ years managing and growing social media channels (0–100K followers preferred)Strong video editing skills (cutting long-form into shorts/reels)Experience with content collaboration tools (e.g., Frame.io)Proficiency in social media scheduling and analytics toolsExcellent written English for captions, community engagement, and strategic presentationsKnowledge of platform algorithms and growth strategies for YouTube, Instagram, TikTok, and Facebook
Nice to Have:
Experience with paid social campaignsUnderstanding of YouTube monetization and sponsorship strategiesBackground in content marketing, brand strategy, or working with content creators