About this role
Job Title: Social Commerce Manager Job Type: Full-time / Remote Work Hours: US Hours
Job Overview:We’re helping our client find a Social Commerce Manager to own and scale TikTok Shop into a major revenue-driving channel. In this role, you will connect creators, content, Live shopping, and performance media into a seamless commerce engine while contributing to rapid, trend-responsive growth within the TikTok ecosystem.
Responsibilities: Own and scale TikTok Shop as a primary revenue-driving channel Drive gross merchandise volume (GMV) growth through strategic execution Improve TikTok Shop conversion rate through optimization of content, offers, and product pages Build, onboard, and activate a high-performing creator & affiliate network Execute a consistent cadence of TikTok Live shopping events to drive revenue Identify trends and rapidly launch shoppable assets within tight turnaround times Manage and optimize TikTok Spark Ads to achieve strong ROAS Increase repeat purchase rate through retention and lifecycle strategies Collaborate cross-functionally with creators, internal teams, and external partners Oversee backend commerce operations impacting conversion (PDPs, fulfillment, offers)
Requirements
Must-Have:1-3+ years in TikTok, social commerce, or creator-led DTC growth. Hands-on experience owning a TikTok Shop (not just posting content) Deep understanding of: TikTok Live best practices Affiliate attribution & incentives Creator whitelisting & Spark Ads Conversion-driven UGC formats Proven ability to scale creators from dozens → thousands Extremely data-driven but creatively fluent Comfortable moving fast, testing constantly, and iterating in real time Strong POV on what actually works on TikTok today
Nice-to-Have:Beauty, haircare, wellness, or lifestyle brand experience Experience launching TikTok Shop from $0 → meaningful monthly GMV Familiarity with TikTok Shop ops, fulfillment, and compliance Has personally hosted or directed TikTok Lives