About this role
OverviewWe are a profitable, U.S.-based consumer wellness brand with patented products sold across direct-to-consumer, Amazon, TikTok Shop, and major retail partners. With approximately $20M in annual revenue and a clear path toward $50M+, the company is entering its next phase of scale.
While the accounting foundation is strong, there is a critical need to build robust FP&A capabilities, including forecasting, channel-level profitability, and actionable financial insights.
We are seeking a Senior FP&A Lead to take full ownership of financial planning and analysis. This is a high-impact, senior individual contributor role—not a junior analyst or reporting function. You will operate independently and partner closely with the Founder and leadership team to drive strategic decision-making.
Key ResponsibilitiesFP&A OwnershipOwn financial modeling, forecasting, and scenario planning across the businessBuild and maintain weekly and monthly management reportingTranslate accounting data into clear, decision-ready insights for leadershipChannel ProfitabilityDevelop and maintain detailed P&Ls by channel (DTC, Amazon, TikTok Shop, wholesale)Analyze SKU-level margins, including platform fees, creator commissions, fulfillment, freight, tariffs, and chargebacksIdentify key profitability drivers, risks, and opportunities across channelsForecasting & Cash PlanningBuild rolling forecasts and multiple growth scenariosForecast cash flow and align with inventory planning needsSupport financial planning for scaling from $20M to $50M+ revenueMarketing & Growth EconomicsAnalyze customer acquisition cost (CAC), contribution margins, and ROI by channelEvaluate creator and affiliate economics, particularly within TikTok ShopSupport pricing strategy and growth initiatives with data-driven insightsStrategic Decision SupportPartner directly with the Founder and leadership team on key initiativesProvide financial insights to support strategic planning and future diligence effortsAct as a trusted advisor on financial performance and growth strategyRequirements
7+ years of FP&A experience in consumer, eCommerce, or retail businessesHands-on experience with DTC, Amazon, TikTok Shop, or marketplace channelsAdvanced proficiency in Excel and/or Google Sheets with strong financial modeling capabilitiesComfortable working with incomplete or imperfect data and building structure from ambiguityProven ability to operate independently without day-to-day supervisionExperience supporting companies scaling from $20M to $50M+ revenue is strongly preferred