About this role
We are a modern men’s skincare brand rooted in ancient wisdom—focused on simple, 100% natural ingredients with zero shortcuts. Our mission is to build the #1 personal care brand for health-conscious, high-performing men who value discipline and results.
Co-founded by Sahil Bloom, we are an early-stage company with high velocity, high standards, and a bias toward execution.
Role Overview
This is not a traditional marketing role. This is a hands-on growth operator position.
As the second full-time hire, you will own growth end-to-end—working directly with the CEO and collaborating closely with the founding team. You will build, test, execute, and scale everything from scratch.
If you need structure, this role is not for you. If you build systems through action and iteration, you will thrive here.
Key Responsibilities
Execution & Experimentation
Launch campaigns rapidly across channels; iterate based on performance Test creative angles, messaging, and offers continuously Kill underperforming initiatives quickly and scale winners
Organic & Creator Growth
Build and scale an organic seeding program (identify, outreach, send product, track ROI) Develop and manage creator relationships across TikTok, Instagram, YouTube Shorts, and Pinterest Actively participate in content creation—not just strategy
Community & Affiliate Engine
Launch and grow a creator community ecosystem Own affiliate strategy (ShopMy or similar platforms) Manage organic + paid creator partnerships
Performance & Optimization
Analyze performance across all channels (ads, organic, email, landing pages) Optimize for conversion and revenue, not vanity metrics Identify trends, patterns, and opportunities through data
Systems & Scale
Build growth infrastructure (campaigns, launches, playbooks) Operate lean with limited resources while outperforming competitors Leverage AI tools to increase output and efficiency
Requirements
Proven experience in growth marketing, creator marketing, or community-led growth Deep understanding of the creator economy (TikTok, Instagram, YouTube) Strong execution mindset—you ship fast and learn faster Data-driven with experience analyzing performance metrics and ROI Hands-on experience using AI tools such as ChatGPT, Claude, MidJourney, or similar (non-negotiable) Ability to thrive in a fast-paced, ambiguous, early-stage environment Ownership mentality—you operate like a founder
Nice to Have
Experience with ShopMy, Shopify, Meta Ads Manager, Klaviyo Background in eCommerce or DTC brands Experience with offline activations, wholesale, or distribution