About this role
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Explore the possibilities across our global house of brands.
Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.
At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.
Job Title: Marketing Assistant, Korea Marketing (6 months contractor)
Reporting to: Manager, Media & Brand Analytics
Primary Purpose: The Marketing Assistant is responsible for supporting the execution of integrated marketing initiatives with a focus on campaign activation, PR coordination, and trend-based insights development. This role plays a key supporting role in the planning and execution of seasonal marketing campaigns, ensuring smooth coordination across internal teams and external partners. The assistant will help facilitate the timely rollout of campaign activities, support PR and influencer initiatives, and contribute to ongoing trend analysis to inform marketing decisions. Through close collaboration with cross-functional teams and agencies, this role will help maintain operational efficiency and executional excellence across various marketing initiatives.
Key responsibilities:
• Campaign & Event Support:
• Assist in execution of marketing campaigns (e.g., Fall campaign, pop-ups, seasonal activations) • Support planning, preparation, and on-site operations for brand events and activations • Coordinate with internal teams (marketing, retail, eCommerce) and external agencies/vendors • Track timelines, assets, and deliverables to support smooth campaign rollout • Assist in post-event wrap-up, including basic recap materials and coordination
• PR & Influencer Support:
• Support PR activities including sample coordination, media/influencer seeding, and event logistics • Assist in communication with PR agencies and tracking media coverage • Help manage influencer campaign logistics (product dispatch, posting schedule tracking) • Monitor and summarize PR and influencer activities • Assist in managing marketing samples and related materials
• Trend & Market Monitoring:
• Research and compile trend reports on fashion, Gen Z culture, and digital platforms • Track competitor activities, campaigns, product launches, and influencer trends • Monitor social media and digital platforms to identify emerging content and consumer trends • Support the team with basic insights and references to inform campaign planning and ideation
• Cross-functional & Operational Support:
• Support communication between internal stakeholders and external partners • Support coordination and day-to-day communication with external agencies and vendors • Prepare meeting notes, summaries, and track key action items when needed • Assist with campaign-related documentation and internal coordination processes • Assist with ad-hoc marketing and administrative tasks
Education, Experience, and Qualifications
• Bachelor’s degree or equivalent practical experience • Up to 2 years of experience in marketing, PR, or related fields (internship included) • Strong interest in fashion / luxury / digital marketing and Gen Z culture • Familiarity with social media platforms (Instagram, YouTube, TikTok preferred) • Detail-oriented with strong organizational and multitasking abilities • Proficiency in PowerPoint and Excel preferred • Native Korean with workable English communication skills
Other Characteristics / Competencies
• Strong attention to detail with organized execution skills • Proactive and willing to support across a variety of tasks • Fast learner with a positive and adaptable mindset • Strong interest in trends, culture, and social content • Good communication and teamwork skills • Highly motivated, action-oriented, self-starter • Ability to manage multiple tasks and meet deadlines in a fast-paced environment
Our Competencies for All Employees
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks. • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Our Competencies for All People Managers
• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/
Our Competencies for All Employees Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Our Competencies for All People Managers Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder. Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Visit Tapestry, Inc.