About this role
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose: The Associate Media Manager is responsible for supporting the planning of paid search campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.
Key Responsibilities:
• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded • 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows • 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
Direct Manager/Direct Reports:
• This position typically reports to Manager or Media/Sr. Manager of Media • This position has 0 Direct Reports
Travel Requirements:
• No travel required.
Physical Requirements:
• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
• Must be eighteen years of age or older. • Must be legally permitted to work in the United States.
Preferred Qualifications:
• 3+ years of experience actively managing and implementing large paid search programs and budgets at an agency and/or large retailer • Previous experience with retail websites and analytics • Previous experience working with large established digital properties such as GoogleSA360 and Bing • Experience with newer properties such as Meta, Reddit, Pinterest & YouTube • Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc. • Strong communication, presentation, and writing skills
Minimum Education:
• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
• No additional education
Minimum Years of Work Experience:
• 3
Preferred Years of Work Experience:
• No additional years of experience
Minimum Leadership Experience:
• None
Preferred Leadership Experience:
• None
Certifications:
• None
Competencies:
• Action Oriented • Collaborates • Drives Engagement • Communicates Effectively • Customer Focus • Drives Results • Manages Conflict