About this role
If you are looking to excel and make a difference, take a closer look at us…
The Community Advisor (Growth Segment) is responsible for spearhead Malay/Bumiputera growth agenda focuses on the M40 and T20 segments, with a clear objective to expand SME, Wealth, and Islamic Deposit portfolios.
Functional (job responsibilities)
• Financial Advisory: Conduct in-depth discovery sessions to accurately understand clients risk tolerance, financial objectives, and time horizons to provide tailored recommendations. • Revenue Generation: Achieve key performance indicators (KPIs) by generating fee-based income through the strategic sale of wealth management products. • Market Intelligence: Stay updated on global market trends, interest rate shifts, and regulatory changes to provide proactive and timely advice to clients. • Portfolio Growth: Focus on growing the Islamic products through effective relationship management and acquisition of new-to-bank clients. • Compliance & Risk: Ensure all transactions and client interactions strictly adhere to bank policies, internal SOPs, and industry regulations (e.g., PDPA, AMLCFT, and Shariah Governance).
Managerial (team/group responsibilities)
• Collaborate closely with Branch to align Bumi segment growth strategies with overall bank-level targets and Shariah governance parameters. • Cross-Functional Team Leadership: Lead, mentor, and mobilize virtual or direct project teams across regions to execute localized Bumi market acquisition strategies, fostering a high-performance, results- driven culture. • Lead, motivate and develop the engines within the network to work towards achieving their respective Growth Segment KRA, including broad business exposure and in actively marketing for new business clients through referrals (from customers / panel solicitors / branches) and selective cold calls to achieve Islamic loans and deposit growth. • Plan, strategize and spearhead with all BCs network, SME & CMB (BCB) and BWD PVPB (WM) sales and marketing programmes / activities to increase Growth Segment Strategy awareness, increase Community Presence and expand the Growth Segment business within the network. • Assist CGM/ RCGM to identify business and community potential for all BCs within the network. • In charge of capability building/ training / guidance to respective sales specialist within network and ensure adequately trained and supported in their area of work to drive Growth Segment Strategy • Relieving Community General Manager (CGM) when necessary, in terms of providing strategic support, advisory guidance, and timely response management.
Organizational (organizational responsibilities)
• Building and maintaining close relationships with relevant stakeholders and supporting internal functions. • Adhere to department Standard Operating Procedures (SOP) in complying with audit, compliance, and regulatory guidelines. • Perform other responsibilities or projects assigned under the Group or Bank’s initiatives.
Education/Qualification
• Minimum a Bachelor’s Degree or its equivalent in Finance, Banking, Business Management, or a relevant field. • Required certifications: PCE (Life/General), CEILLI, and FIMM/IPPC (Unit Trust/Banca) as applicable to the license requirements.
Experience
• Min. 2 years of sales experience in financial services.
Special Skills
• Strong analytical and problem-solving skills with a focus on financial planning. • Excellent communication and interpersonal skills to build trust with high-net-worth clients. • Proactive, self-starting attitude with a strong drive for results.
About Hong Leong Bank We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.