About this role
Content Creation & Optimization
Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan
Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences
Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers)
Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement
Maintain a high level of quality and consistency in alignment with Canva's brand guidelines
Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality
Collaboration & Strategic Partnership
Work closely with the wider Japan SEO team to align on goals, priorities, and SEO best practices that drive growth
Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production
Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs
Contribute local market intelligence and user insights that inform content priorities and opportunity identification
Build relationships across functions to understand how your content work supports broader country initiatives
Navigating the Evolution of Search & Discovery
Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.)
Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country
Stay up to date on GEO/AEO evolutions and next-generation optimization techniques
Be open to experimenting with new content formats and optimization approaches as the search landscape evolves
Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends
Core Skills & Experience
Native or near-native proficiency in Japanese with business-level English
Proven experience in SEO content writing and/or content marketing, with a portfolio demonstrating successful outcomes (minimum of 3 years of SEO experience required)
Strong copywriting and copy editing skills, including experience giving constructive feedback to other writers
Experience with editorial planning and publishing content in a CMS (content management system)
Solid understanding of SEO fundamentals: keyword optimization, content structure, user intent, and how content fits within broader SEO strategy
Familiarity with SEO tools like Ahrefs, Semrush, or similar platforms (bonus!)
Experience using web analytics tools to understand how users engage with content and to measure content performance
High attention to detail with the ability to closely follow detailed written instructions and maintain quality standards
Strong time management: Ability to self-manage capacity, meet project deadlines, and balance multiple priorities
Experience in creating landing page assets
Cultural & Market Intelligence
Deep understanding of local cultural and linguistic nuances that goes beyond language fluency—you know what resonates with audiences in your market
Appreciation of local writing trends and content preferences, ensuring content feels native rather than translated
Ability to identify opportunities specific to your market that may not be obvious from a global perspective
Collaboration & Communication
Excellent communication skills: Clear, proactive, and transparent in both written and verbal communication
Collaborative mindset: You build relationships easily, work well across teams, and contribute positively to team culture
Willingness to give and receive feedback constructively, always aiming to improve quality and impact
Future-Oriented & Adaptable Mindset
Curiosity about emerging channels: You're actively interested in how discovery is evolving—including AI search, LLMs, social search, and new platforms—and you're eager to learn
Comfort with ambiguity: You can experiment with new approaches (like content formatting for AI-generated answers) even when best practices are still being established
Channel-agnostic thinking: You understand that "SEO" increasingly means "discoverability"—whether through traditional search engines, AI tools, social platforms, or channels yet to emerge
Data-driven adaptability: You can objectively assess what's working and adjust your approach based on performance and market signals
Early adopter energy: You're the type of person who's already exploring how Canva appears in new discovery channels, bringing insights and ideas rather than waiting for direction
Bonuses
Familiarity with YouTube SEO and video content discoverability, given YouTube's strong presence in the Japanese search landscape.
Prior experience in SEO strategy development and planning is a plus!