About this role
This role is responsible for HOKA off-line store assortment and in-season management to maximize sales opportunities with right balance between brand image and sales.
• Own channel-specific assortment strategy and product mix, including exclusive styles and key looks by store tier • Translate assortment into forecast across channel, store, and product mix
Maximize in-season performance and product gross margin through active monitoring, assortment optimization, and cross-functional action on risks and opportunities
35% Own Off-line merchandising and assortment strategy. • Assist in Providing HOKA Retail channel specific insights by learning about marketplace, consumer and competition, work with Cat. merchant team to get right products for off-line channel and shape Retail merchandising strategy. • Assist in Convincing brand DTC merchant team to facilitate right DTC direct assortment. • Own Retail assortment planning and assist in making WSL assortment guidance by different store type, ensure clear architecture across categories, price ladder, and lifecycle. • Work closely with planning team, to ensure final assortment plan be right translated by planning team into Retail sales plan (style–color–season level). • Own Retail promotion (GWP) and discount planning, ensuring alignment with sell-through and inventory strategy. • Drive gross margin (GM) and profit management, balancing full-price sell-through, markdown strategy, and brand positioning. • Ensure alignment between assortment decisions, pricing strategy, discount plan, and financial targets. • Own outlet GTM plan based on outlet profile (Premium outlet/normal outlet) • Own close out channel assortment plan by working together with E-com buying team based on inventory status before seasonal kick off, share guidance to planning and allocation team to ensure right products in right channels.
50% In-season Performance & Agile Optimization • Provide weekly/monthly merchandising analysis on sales trends, target achieve% and share insight of sales opportunities and potential risk, then react accordingly. Making sure that business KPI is on track. (Sales/Sell-thru%/Margin%) • Adjust store assortment and H2T plan dynamically based on sell-through trends and consumer response. • Adjust channel assortment dynamically by cooperating with EC buying team and inventory planning team. • Assist in Identifyiing key winners and risks and driving timely actions (chase, exit, rebalance). • Definie discount strategies and markdown actions to clear inventory while protecting brand value. • Own assortment for retail new store opening. Gate keeper for WSL new store assortment. • Own Retail new season product flow by store format and share clearly inseason & offseason in & out plan by store type guidance to VM team for future VM plan • Share directions including assortment, dis% and monthly focus adjustment to planning team, for planning team’s to outputs monthly rolling forecast. • Set up product target based on planning team’s rolling forecast, align with Retail team to guide store sales tracking. • Share inputs with Cat. merchant team for product lifecycle management.
15% Cross-functional collaboration • Act as the key bridge between finance and Cat. Merchandising, Planning, Sales, and Marketing. • Keep closely communication with VM & Sales team for assortment optimization. • Ensure end-to-end alignment from assortment strategy to sales execution. • Provide actionable inputs to Demand planning/Allocation