About this role
JOB DESCRIPTION: Marketing Planning
• Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information • Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals • Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally • Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc • Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product Product/Project Management
• Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image • Direct the product promotion and growth initiatives to attain increasing of market share • Work with other function management team to ensure the cross functional alignment of product strategies • Have multi-channel insights both on broader market and customer ends; design project according to Product’s position and life cycle status, have collaboration capability to design Win-win project with internal and external partners. • Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products Professional Relationship
• Identify the opinion leaders in related area. • Lead to build and maintain professional relationship with KOLs • Establish and develop the national expert network to ensure the strong expertise for assigned products • Develop the loyalty speakers from KOLs Cost Control & Monitoring
• Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business • Monitor and control marketing expenses in line with budget on monthly basis • Modify and manage expenses allocation to regions
1.REQUIREMENTS:
• Industry experiences: Minimum 3-5 years working experience in Pharmaceutical industry
• Language Skills: Fulent in English both oral and written • Mobility: Willing to travel frequently • Other Special requirement:
• Thorough understanding on the healthcare industry(pharmaceutical) is a plus • Good understanding of business and product knowledge with marketing sense • Strong communication and presentation skill with excellent interpersonal sense • Experienced project management background in pharmaceutical company • Strong analytical skills including business and financial management • Autonomy/Independence, Assertiveness; a polished professional presence is essential • Should be self-motivated, creative and well organized The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted. JOB FAMILY: Product Management DIVISION: EPD Established Pharma LOCATION: China > Shanghai : 388 W. Nanjing Road, Ciros Plaza ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Not Applicable