About this role
This position plays a critical role in driving both marketing and organic traffic to pickup through awareness, discoverability, and eligibility initiatives, primarily focusing on owned and operated channels and incentive promotions. Program Management Across Customer Journey * Awareness - lead efforts for top-of-funnel initiatives * Conversion - lead experiments to facilitate customers' conscious choice to select pickup as their delivery method/differentiation from other delivery options * Engagement - develop understanding of customer insights unique to marketplaces to identify tactics to engage customers, driving loyalty and decreasing attrition Campaign Management: * Create marketing campaigns across multiple channels * Own end-to-end campaigns, helping to automate launch processes * Own incentive promotions in marketing channels and incentive expansion pilots * Design, manage and execute landing page rebuild WW Experience: * 8-12 years of product marketing or related experience * Experience in B2B and/or B2C marketing * Experience in developing, forecasting and testing incentive promotions Skills: * Strong analytical and data-driven decision making * Excellent written and verbal communication * Project management and cross-functional leadership * AI fluency Education: * Bachelor's degree required * Background in marketing, business, or technical field