About this role
Job summary We are always looking for great talent to join our team and help achieve our ambitious goals and growth. We care about our people, and we care about the future of community health and how CHEC can play an innovative part in making this great, with your help.
If you are care focused and looking to join an organisation that is thriving on success, then CHEC is your employer of choice! We have an exciting opportunity to join us as we continue to expand throughout the UK.
Main duties of the job The role holder will lead the development of sales enablement programmes, referral growth campaigns, educational engagement initiatives and local market activation that drive business performance and strengthen CHECs position as a trusted NHS partner.
They will act as the marketing lead for healthcare professionals, shaping targeted strategies for Optometrists, GPs, ICBs, Primary Care Networks, Local Optical Committees and other key referral stakeholders.
About us Since 2012, CHEC has been working with the NHS to increase patient choice and provide better access to exceptional, timely, locally-based ophthalmology and gastroenterology care free at the point of care.
CHEC has a nationwide portfolio of community hospitals and clinics operating in a unique hub-and-spoke model. We are proud to have a role alongside colleagues in the NHS, offering patients the choice of access to essential procedures and help achieve the best possible clinical outcomes. We continue to expand our community-based offering of vital healthcare to patients across England, including ENT (Ear, Nose and Throat) and Dermatology services.
CHEC is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment, this includes being aware of and adhering to all CHEC Safeguarding policies. Recruitment checks are undertaken in accordance with the NHS Employment Check Standards and successful applicants may be required to undertake an Enhanced Disclosure via the Disclosure and Barring Service (DBS).
Job description Job responsibilities Own the annual growth marketing plan and translate commercial goals into actionable programmes Identify opportunities to increase referrals, market share and stakeholder engagement. Develop targeted growth plans and campaigns for priority territories. Lead planning, delivery and optimisation of multi channel campaigns across paid, social, email, web, PR and events Partner with sales teams to create toolkits, presentations and materials that support referral acquisition and retention. Build targeted engagement programmes for Optometrists, GPs, LOCs, PCNs and other referrers Improve segmentation, nurture journeys, automation and personalised stakeholder communications. Monitor referral performance, build dashboards and provide actionable recommendations. Own the CHEC value proposition, develop audience specific messaging and ensure brand consistency. Build strong internal relationships and manage external agencies and suppliers
Person Specification
Additional Criteria Essential
Degree level qualification or equivalent experience in Marketing, Business or Communications or can demonstrate significant relevant experience. Significant experience in a growth, campaign or marketing management role. Experience developing and delivering integrated multi-channel campaigns. Strong commercial awareness and understanding of customer acquisition. Experience managing marketing budgets and performance. Excellent stakeholder management skills. Strong analytical and reporting capability. Experience working with CRM and marketing automation platforms. Ability to interpret data and translate insight into action. Experience briefing and managing agencies and suppliers. Excellent project management and organisational skills. Knowledge of HubSpot or equivalent CRM platform
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name CHEC
Address Broughton Business Park
1-6 Star Building, Oliver's Pl
Fulwood
Lancashire
PR2 9WT
United Kingdom
Employer's website https://www.communityhealthservices.co.uk (Opens in a new tab)