About this role
We are seeking an experienced Marketing Strategy Manager who can help clients understand their digital performance, identify opportunities for growth, and guide our team in delivering data-driven marketing improvements.
This role sits at the intersection of marketing strategy, analytics, and client consulting.
As a Marketing Strategy Manager, you will work directly with clients to evaluate how their websites and marketing programs are performing and recommend strategies to improve demand generation, conversion performance, and overall marketing effectiveness.
Your primary responsibility is to analyze marketing performance, identify meaningful insights, and translate those insights into clear strategic recommendations.
This is not a tactical execution role. Instead, you will act as a strategic advisor—using both quantitative and qualitative data to guide marketing decisions and coordinate initiatives across our internal team.
You will regularly evaluate website performance, traffic trends, user behavior, and conversion data using tools such as GA4, HubSpot, Microsoft Clarity, and other analytics platforms. From these insights, you will help clients understand what is working, what needs improvement, and what investments will have the greatest impact on growth.
Because the company operates as a strategic partner to multiple client organizations, this role requires someone who is comfortable working in an agency or consulting environment. You should have experience managing multiple client relationships, prioritizing competing initiatives, and delivering strategic marketing guidance across a portfolio of companies.
Experience working in web design, development, or digital marketing agencies is strongly preferred, as it provides important context for how cross-functional teams collaborate to deliver high-performing websites and digital marketing programs.
You will collaborate closely with marketing specialists across Marketing Operations, SEO/AEO, and Conversion Optimization to ensure initiatives are aligned with measurable performance outcomes.
Key Responsibilities:Lead Marketing Strategy for ClientsServe as a strategic partner and advisor to clients on digital marketing performanceTranslate marketing data into clear recommendations that improve website performance, traffic growth, and conversion outcomesHelp clients understand how their website contributes to demand generation and pipeline Analyze Website & Marketing PerformanceUse analytics platforms such as GA4, HubSpot, and behavioral analytics tools (Microsoft Clarity, heatmaps, session recordings) to evaluate user behavior and site performanceIdentify leading indicators such as traffic growth, channel performance, and engagement trendsMonitor lagging indicators such as conversion rates, form submissions, and downstream marketing outcomesAnalyze the impact of new website launches, redesigns, and page improvements Identify Growth & Optimization OpportunitiesEvaluate how factors such as site speed, page structure, and user experience influence technical SEO, engagement, and conversionsAssess page-level performance to determine where design, content, or UX improvements could drive higher conversion ratesRecommend experiments and optimizations to improve user journeys and marketing performance Lead Cross-Functional ExecutionCoordinate initiatives across marketing team including:Marketing OperationsSEO / AEOConversion Rate OptimizationEnsure initiatives are aligned with client goals and measurable marketing outcomes Communicate Insights ClearlyPresent marketing performance insights and recommendations to clientsTranslate complex data into simple, actionable takeawaysBuild trust with clients by providing clear, thoughtful, and data-backed guidance
The strongest candidates for this role are analytical, strategic, and consultative. They are comfortable working with data, identifying patterns, and connecting insights to meaningful business recommendations.
You enjoy asking questions like:
Why is traffic growing or declining?What pages or channels are driving performance changes?How does user behavior influence conversion rates?What improvements would have the biggest impact on demand generation?You are also someone who can communicate clearly both confidently with clients and with internal team members and PMs, helping them understand not just what the data says, but what actions they should take next, and providing clear outcomes & deliverables.
What Success Looks Like in the First 6 MonthsBuild strong relationships with your assigned clients and become a trusted marketing advisorBecome acclimated and assimilate with the templates and types of documents we provide and how we share and communicate those with clients (done via shadowing)Develop a deep understanding of each client’s website performance and digital marketing ecosystemIdentify meaningful opportunities to improve traffic, engagement, and conversion performanceDeliver clear, data-driven recommendations that guide marketing improvementsSuccessfully manage strategy and communication across multiple client accounts simultaneouslyCoordinate effectively with internal specialists to deliver high-quality agency outcomes vis-a-vis writing and refining clear ticket descriptions, task estimates, and facilitating the digital marketing team in the on-time delivery of tasks across accounts Requirements
5+ years of experience in digital marketing, growth marketing, or marketing strategy – but depth specifically in conversion rate optimization, SEO/ AEO (both technical and onpage), as well as marketing analyticsStrong experience using analytics tools such as GA4, HubSpot, or similar marketing platformsHyper focus on on-time delivery and responsiveness – both internally and externallyExperience analyzing website performance, traffic trends, and conversion behaviorAbility to synthesize marketing data into streamlined documents complete with insights and recommendationsStrong client communication and presentation skillsStrong internal and cross-functional communication skills
Preferred Background:
Experience working in agencies – web design, web development, or digital marketing agencyExperience managing multiple client accounts or marketing programs simultaneouslyExperience supporting B2B software & technology companiesFamiliarity with behavioral analytics tools such as Microsoft Clarity, Hotjar, or similar platformsDeep understanding of SEO fundamentals and website performance optimizationExperience working with Webflow or modern CMS platforms Benefits
We offer health insurance for contractorsHoliday Extra PayThe work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.This is a 100% home-based positionWe prioritize the mental health of our team members and offer mental health days to support their well-being.In addition to the base salary, performance-based incentives are provided.There is an annual review and appraisal process in place.There are ample opportunities for professional growth and advancement within the company.