About this role
As a Growth & Performance Marketing Lead, you will be responsible for building and scaling the company’s long-term paid acquisition engine, with a strong focus on lead generation through Meta Ads and Google Ads. You will own performance marketing end-to-end, including strategy development, campaign execution, creative testing, and landing page optimization, all aimed at driving measurable, high-quality leads.
You will also lead systematic experimentation and growth sprints, leveraging data-driven insights to continuously improve campaign performance and funnel efficiency, while collaborating cross-functionally to ensure alignment between creative, web, and CRM efforts.
Duties and Responsibilities:
A. Paid Acquisition Ownership
Own and manage paid acquisition efforts across Meta Ads and Google Ads (Search and Performance Max as needed)Develop and execute performance marketing strategies aligned with lead generation goalsManage targeting, retargeting, exclusions, negative keywords, bidding strategies, and budget pacing
B. Growth Strategy & Sprint Planning
Set weekly growth sprints including: o Testing roadmap
o Budget allocation
o Creative briefs
o Landing page optimization priorities
Drive systematic experimentation to improve campaign performance and funnel efficiency
C. Campaign Build & Optimization
Build, launch, monitor, and optimize campaigns to maximize qualified leadsContinuously test new angles, audiences, creatives, and bidding strategiesEnsure testing velocity through regular launch of new ad variations and concepts
D. Cross-functional Collaboration
Partner with the Creative Producer to develop and launch at least 10 new creatives per week (new angles and variations)Partner with the Web Development & CRM Specialist to improve landing page conversion rates and form completion performance
E. Tracking, Analytics & Reporting
Maintain tracking quality assurance including pixels, GA4 / GTM events, and form trackingOversee performance dashboards to ensure accurate reportingDeliver weekly performance updates outlining: o What happened
o Why performance shifted
o Recommended next actions
F. Key Performance Indicators (KPIs):
Qualified leads per monthCost per Qualified Lead (CPQL)Landing page conversion rate (Landing Page to Lead)Lead-to-booked-call rate (if tracked)Testing velocity (number of new angles / ads launched weekly)Requirements
Must-have Skills / Qualification:
5+ years of experience in performance marketing (lead generation experience required)Strong proficiency in Meta Ads and solid Google Ads fundamentalsExperience managing meaningful monthly advertising budgetsDemonstrated ability to implement systematic testing frameworksHighly data-driven with the ability to clearly explain performance movements and trends.Comfortable owning KPIs beyond cost per lead, including lead quality and downstream funnel outcomesGood written and verbal English communication skills with the ability to collaborate with cross-functional teams
Advantageous or Nice-to-Have Skills/Experience:
Bachelor’s degree in marketing or related fieldExperience in finance, loans, or insurance lead generationFamiliarity with GA4, GTM, and CRM attributionExperience in landing page optimization and conversion rate optimization (CRO)