About this role
Job Type: Full-time, long-term contractor
Workplace: Remote
Schedule: Full-time, aligned with U.S. business hours (Pacific Time Zone)
Compensation: $4000 - $5000 CAD
We're looking for a Social & Community Manager who lives and breathes social media and genuinely gets
creator culture. This is the face of Alleyoop to our community — the person our affiliates, creators, and
customers hear from, engage with, and trust. You'll own our social presence, run our TikTok Shop creator
platform, manage our affiliate community, and bring our brand to life on TYB, our loyalty and community
platform.
This is a high-ownership role at a brand that moves fast. You won't be waiting for approval on every caption
— we want someone who can think, act, and engage like a real person who genuinely cares about the
brand and the people in it.
Social Media
Own and post across Alleyoop's social channels — primarily TikTok and Instagram, with an eye on emerging platformsRespond to comments, DMs, and ad comments in real time; be the brand's voice in every interactionEngage authentically with our audience and the broader beauty community to build brand loveStay on top of trends and jump on moments quickly — memes, sounds, formats, whatever's working right nowCollaborate with the team on content calendars and campaign rollouts, but know how to move independently TikTok Shop Creator Platform
Manage Alleyoop's TikTok Shop affiliate and creator marketplace end-to-endRecruit and onboard new creators — target of 200–300 new sign-ups per month• Brief creators on products, campaigns, and promotions; give them what they need to make great contentMonitor creator performance, identify top performers, and help scale what's workingStay current on TikTok Shop best practices, algorithm shifts, and creator-led commerce trends Affiliate & Creator Community
Be the primary point of contact for our affiliate and creator community — you are the face of Alleyoop to these peopleOwn and manage Alleyoop's creator Discord — keep it active, welcoming, and genuinely useful for creatorsBuild real 1:1 relationships with creators through DMs, check-ins, and community callsRun engagement activities, challenges, and updates that keep the community tightTreat top creators like VIP partners — celebrate their wins, support their growthIdentify and elevate high-potential affiliates who can grow with the brand long termTYB Community Platform
Own Alleyoop's presence on TYB, our loyalty and community platform, as the day-to-day managerDesign and run coin-based challenges that drive real action — receipt uploads, reviews, social engagement, retail visitsCoordinate TYB activations around product launches, retail moments (e.g. major retailer launches), and campaigns to build hype and social proofManage Obsessions+, TYB's affiliate commission feature, to give community members a way to earn on sales they driveKeep evergreen challenges fresh, ensure new members always have something to do when they join, and track what's performingWork with the broader team to make TYB a meaningful part of every marketing pushRequirements
You're culturally plugged in. You use TikTok, you know what's trending before it trends, and you understand why some beauty content takes off while other content doesn't. You're energetic, warm, and the kind of person creators actually want to hear from. You're organized enough to manage hundreds of creator relationships without dropping the ball, but scrappy enough to figure things out on the fly.
Requirements
2+ years in community management, social media, creator partnerships, or affiliate marketingDeep familiarity with TikTok — creator culture, TikTok Shop, and how the algorithm worksExperience managing or posting on brand social accounts (TikTok and/or Instagram)• Strong written voice — you write captions and DMs that sound human, not corporateComfortable doing high-volume proactive outreach and managing many relationships at onceHighly organized with a bias toward action Nice to Have
Experience in beauty, skincare, or lifestyle brandsFamiliarity with Discord community managementBackground in affiliate or influencer marketing programs Experience with loyalty or community platforms (TYB, Yotpo, Stamped, etc.)Experience briefing creators and supporting product launches