About this role
As an Area Marketing Executive, you play a critical role in implementing the social media strategy for the properties in Southern Africa with the purpose of customer engagement and branding while supporting all other Marketing activities for the properties in Southern Africa. If you’re looking to develop your skills and be part of the future of luxury, this is your moment!
Primary Responsibilities Include:
Responsible for content creation, posting and maintenance of the Social Media accounts for all properties in the region.Curate Instagram profile based on aesthetics; property needs as well as content performance.Monitoring customers posts and engagement, handling questions and reviews in conjunction with the Public Relations Manager and General Managers in the properties.Create strong relationships with influencers, cooperating with known and potential new ones, managing their stays and ensuring appropriate visibility to the properties and the brand.Maximise exposure and engagement on the social accounts, via sponsored or organic content, with the purpose of driving to web and increasing online revenue.Travel to properties, as required, to capture best possible social content for daily and/or specific needs and content editing.Organise and assist in photo and video shootings, ensuring the creation of appropriate social media content to guarantee weekly number of posts.Arrange social media coverage of main events and property initiatives, either in person or coordinating local team, giving each event visibility or call to action as relevant.Promote local events and initiatives, with sponsored or organic content and promotions, monitoring engagement and ROI.Manage online crisis within guidelines from Corporate social media and Communication teams, making sure all issues are addressed and responded.Ensure that social communication content support the brand’s “six months” theme.Maintain and build regular communication with colleagues in the field, including General Managers, PR Managers and relevant operational teams to support the overall business strategies.Monitor blogs and online discussions on our properties.Creation of new or updated brand collateral for all properties in the region which includes room, spa and F&B outlets.Assist in redesign and updating of seasonal collateral for all departments.Ensure hotels websites are updated with relevant and current information.Assist with preparing all flyers and collateral as required for the Sales and Marketing Department.
Requirements
What You Bring:
Degree in Marketing, communication studies, journalism, creative writing or similar. 3-5 years’ experience in a similar position.Expert knowledge of all leading social media sites.Good analytical and problem-solving skills.Strong time management and organizational abilities. Knowledge of strategic communications and marketing concepts, principles, and techniques.Strong oral and written communication skills.Ability to create photo and video content for social channels with basic retouching and editing skills. Strong digital Marketing experience. Benefits
What We Offer:
At Mount Nelson, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests. We offer a comprehensive range of compensation, perks and benefits including:
Competitive basic salary and benefitsLoyalty and recognition rewards programsEmployee Assistance & Wellness programs We strive to create an environment where our employees can thrive both personally and professionally. With a commitment to your ongoing development, you'll have the opportunity to learn and grow alongside some of the most talented individuals in the industry. Join us and be part of creating unforgettable moments for our guests, communities, and each other.