About this role
Full-time; Permanent Date Posted: March 13, 2026 Who we are… The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 116-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the 15 day annual summer Fair which averages more than 700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events. In total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance. The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences. At the PNE, we strive to create an environment that reflects our organization's core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to achieving our mission which is to “Deliver Memorable Experiences” for all who interact with the PNE whether it is our guests, our employees or the community. The PNE's Sales, Marketing & Business Development Department oversees the company's marketing, corporate partnerships, group sales, facility sales, business development and TicketLeader. Our team are hardworking and motivated individuals that have a passion for the Events Industry and the PNE. The Manager, Brand & Communications, reports to the Director of Marketing and is responsible for campaign creative, branding, and design projects at the PNE. The Manager is responsible for developing marketing programs to drive ticket sales, elevate the look of the site, and increase brand affinity amongst key stakeholder groups. They will play a key role across the entire organization by facilitating the communications strategy as it pertains to content, platforms, and audience groups both internally and externally. This position will work with key internal stakeholders to centralize and focus on messaging across guests, clients, suppliers, partners and employees. Why join our team?
• Inspires an exhilarating and fun-loving workplace • Supports a flexible work environment • Innovates in both concept and process • Thrives and promotes a fast-paced sales & marketing culture • Collaborate with all departments in a positive and proactive way • Proud to be a part of the growth of one of Vancouver's most iconic institutions • Proud to be ranked in the top 10 as one of BC's most loved brands – BC Business 2020 What will you do this year? In your role as Manager, Brand and Communications your primary accountabilities will be to:
• Understand the vision and standards of the PNE corporate brand and sub brands and champions it across the company • Responsible for overall look of the site through site enhancements such as signage, banners, building wraps, food & beverage naming and design, providing direction on materials and colours for renovations, and naming and design of new rides. • Plan and produce all signage, printed materials and site look initiatives • Inspire team to maximize their potential and productivity through optimization of processes and technology. • Member of and owns relationships with tourism industry – shares and gathers information and ensures that PNE brands are promoted through the industry • Oversee all community communications inc