About this role
*Digital Marketing Specialist*
*Company:* ThruFlow Inc.
*Location:* Wallaceburg ON ? on-site *Position:* Digital Marketing Specialist *Department:* Marketing *Reports To:* Marketing Manager/Leadership Team
*Salary:* $50,000 - $65,000/year
*Position Overview*
ThruFlow is seeking a creative, organized, and detail-oriented *Digital Marketing Specialist* to support the planning, creation, execution, and reporting of digital marketing initiatives across social media, paid advertising, email, website content, campaigns, events, and brand communications.
This role is ideal for someone who is both creative and analytical, with strong content development skills and hands-on experience using *Adobe Creative Suite*, including *InDesign, Illustrator, Photoshop, and Premiere Pro*. The successful candidate will help strengthen ThruFlow?s digital presence, support brand awareness, engage customers and industry partners, and contribute to marketing campaigns that support business growth.
*Key Responsibilities*
*Social Media Strategy & Content Management*
* Participate in the planning and execution of social media strategy across current and future platforms. * Create, maintain, and manage the social media content calendar. * Develop engaging social media content for platforms such as LinkedIn, Instagram, Facebook, YouTube, TikTok, X, and other relevant channels. * Write captions, post copy, hashtags, headlines, and calls to action that align with brand voice and campaign goals. * Format content and creative for each platform, including feed posts, stories, reels, carousels, thumbnails, banners, and ads. * Schedule and publish social media posts using approved scheduling tools. * Monitor published posts to ensure content, links, tags, and formatting are correct. * Keep up to date with platform trends, algorithm changes, content formats, and best practices.
*Creative Design & Multimedia Production*
* Create and edit marketing materials using *Adobe InDesign, Illustrator, Photoshop, and Premiere Pro*. * Design social media graphics, digital ads, brochures, sell sheets, presentation materials, email graphics, website assets, and campaign visuals. * Plan, film, and produce video content for social media, product promotion, customer projects, events, trade shows, company announcements, and brand storytelling. * Edit video content in Adobe Premiere Pro, including short-form clips, reels, product videos, event recaps, testimonials, captions/subtitles, graphics, music, basic colour correction, and platform-specific exports. * Resize, reformat, and repurpose creative assets for different digital platforms and marketing uses. * Maintain consistency in logo usage, fonts, colours, imagery, tone, and overall brand presentation. * Organize and maintain libraries of approved images, videos, templates, captions, hashtags, and brand assets. * Add captions, subtitles, or accessibility features to digital content where required.
*Community Management & Engagement*
* Monitor company social media accounts daily. * Respond to comments, questions, mentions, reviews, and direct messages in a professional and brand-appropriate manner. * Engage with followers, customers, partners, suppliers, industry accounts, community pages, and relevant professional networks. * Identify accounts to follow, engage with, or build relationships with. * Monitor brand mentions, tags, shares, user-generated content, and relevant industry conversations. * Escalate customer service issues, product questions, sales inquiries, or complaints to the appropriate internal team. * Help manage negative comments, spam, or inappropriate content according to company guidelines.
*Audience Growth & Partnership Support*
* Support audience growth through engagement and content optimization. * Identify and engage with relevant industry accounts, influencers, partners, and brand advocates. * Assist with partnership outreach and maintain related contact information as needed.
*Campaign, Event