About this role
Are you the kind of person with a passion for world class brands, relationship building and a constant desire to improve and win?
If you are, then we may just have an opportunity for you on our sales & merchandising team at Premier Brands in the Toronto Core market, Canada?s most exciting & competitive beer & cider market.
Premier Brands is a family-owned business that was established in 1988 and today is Canada?s leading independent import beer, import cider and non-alcoholic beer company by sales. We constantly strive to improve our teams and our brands and provide an environment where people feel valued and valuable!
_*Job Position & Role*_
*1. Relationship Building*
* Develop and maintain strong, long-term relationships with key accounts, store managers, category managers, and Bar Managers. * Act as the main point of contact for all customers within the territory, ensuring consistent communication and support.
*2. Account Development*
* Manage and grow existing accounts through tailored sales strategies and execution plans. * Identify and open new business opportunities within the territory to expand brand presence. * Conduct regular store visits to monitor performance, identify gaps, and execute corrective actions.
*3. Distribution Growth*
* Increase product distribution across all priority channels by securing new listings and ensuring proper product availability. * Optimize shelf space, cold box presence, displays, and POS execution to enhance visibility and sales. * Track distribution gains and losses, taking proactive action to maximize market coverage.
*4. Channel Execution & Follow-Up*
* Work across multiple channels (Grocery, Convenience, On-Premise, etc.) to ensure compliance with brand standards and execution guidelines. * Collaborate with cross-functional teams to support channel-specific initiatives and promotional activities. * Provide timely reporting and follow-up on performance across channels.
*5. Strategy Development Based on Data & Insights*
* Analyze sales reports, market trends, and customer insights to identify opportunities and challenges. * Develop territory strategies and action plans supported by data-driven decision making. * Track KPIs and provide regular updates on performance, distribution, and execution.
*Compensation*
* We offer a number ways to earn including competitive base salary, sales commissions, merchandising and team performance bonuses. * Sales contests for tickets, trips and prize money. * Auto & gas allowance, company phone and personal beer, cider and non alc beer allowance. * Matching RRSP
*Benefits *
* Group Benefits Coverage including extended health care with vision & dental coverage * Long term disability coverage, life insurance and AD&D
*Qualifications:*
* Must be at least 19 years of age * Must live in the territory * Must have fully insured, reliable and appropriate transportation * Must possess a valid Driver?s License * Bachelor?s or equivalent degree required * 1 or more years? selling or merchandising experience in a fast-paced consumer goods * Knowledge of Liquor Board Regulations, industry trends & competition a plus * Excellent negotiation and influencing skills * Must be a detail and results-oriented professional * Proficient PC, iPad and MS Office skills
Job Type: Full-time
Pay: $52,000.00-$65,000.00 per year
Benefits: * Casual dress * Dental care * Disability insurance * Extended health care * Life insurance * RRSP match * Vision care
Experience: * sales & merchandising: 1 year (required)
Work Location: In person