About this role
Req Id: 431257Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we're building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day. We believe in empowering people. That's why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you're inspired by innovation that advances how people connect and transforms what's possible, you belong on #TeamBell. Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You'll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada's most-loved entertainment.At Bell Media, you'll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers. SummaryBell Media's digital content creation team is looking for an experienced and talented social strategist who lives and breathes all things social media. Operating in an extremely fast-paced, exciting, and collaborative environment with globally recognized entertainment brands and series, we create digital and social content that is culturally relevant while standing out in the vast landscape of news, entertainment and lifestyle editorial. As the Social Strategist, Original Productions, you will be responsible for analyzing and optimizing organic and paid content performance across major social platforms (TikTok, META,YouTube, X, etc.) for key Bell Media brands, including CTV and Crave original programs, such as Heated Rivalry, The Amazing Race Canada, Sullivan's Crossing, The Traitors Canada, Canada's Drag Race and more. You have a strong understanding of key social metrics, and you know how to leverage data to tell a story. You are on the pulse of what is up-and-coming in online communities and are up to date on the latest platform updates. The successful candidate is empathetic, resourceful, and prides themselves on their attention to detail and ability to quickly recognize opportunities and challenges.Key ResponsibilitiesStrategy: Consult on social, content and/or channel strategies for key Bell Media programs to align with business goals, and advise on best practices and brand-building opportunities. Reporting: Monitor and analyze social performance KPI's and social listening observations, and create social media reports across brands identifying actionable, data-driven insights to ensure KPI's are being met. Optimization: Work with social media producers to ensure content is optimized for performance. Paid Social Support: Run paid social media campaigns, optimize, review and report on effectiveness to maximize results and make recommendations for future campaigns. Social Expertise: Keep on top of industry news, trends and emerging technologies, to ensure we create disruptive social-first content that grabs audience attention Other duties as assigned by the Social Strategy Manager Critical QualificationsPost-secondary education or equivalent professional experience - University graduate and/or advertising/marketing College degree preferredMinimum 2 years of experience as a digital/social media strategist with proven experience in digital audience growth, data reporting, and paid mediaDeep knowledge of performance analytics and data storytellingExperience managing paid media social budgetsExpert-level knowledge and hands on activation on all social platforms (TikTok, META, X, YouTube, Pinterest)Experience leveraging Sprout and other analytics platforms to interpret data in re