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(Senior) Performance Marketing Manager – Lead Generation (m/w/d) @ passion4business

BerlinOnsiteFull-time
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About this role

We are Passioneers! <p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Du unterstützt uns beim Ausbau und der Optimierung unseres Lead-Gen-Funnels. Dabei arbeitest du kanalübergreifend mit Fokus auf Google Ads, Affiliate Marketing und E-Mail-Kampagnen. Du bringst ein analytisches Mindset mit und hast Spaß daran, Performance-Maßnahmen datenbasiert zu steuern und auszubauen. </span></p> Deine Verantwortungsbereiche <p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Affiliate &amp; Social Performance</span><span style="font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> </span></p><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Optimierung bestehender Affiliate-Kooperationen zur Leadgewinnung </span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Durchführung und Monitoring von Social Media Advertising Kampagnen </span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Erstellung von Reportings und Handlungsempfehlungen für alle Kanäle </span></p></li></ul><span style="font-size:15px;"><br></span><p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">E-Mail-Marketing &amp; CRM</span><span style="font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> </span></p><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Konzeption, Durchführung und Auswertung von E-Mail-Kampagnen </span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Analyse und Optimierung von Cross-Selling-Maßnahmen </span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Datenpflege und Segmentierung im CRM-System </span></p></li></ul><span style="font-size:15px;"><br></span><p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Search Engine Advertising (SEA)</span><span style="font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> </span></p><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Entwicklung und Umsetzung von SEA-Kampagnen mit Fokus auf Lead-Generierung </span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Fortlaufende Auswertung von Kampagnen-Performance (CPL, CR, etc.) </span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">A/B-Tests und Optimierung von Landingpages zur Conversion-Steigerung </span></p></li></ul> Dein Profil <p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:8pt;"><br></p><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Mindestens 3 Jahre Erfahrung im Performance Marketing </span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Sehr gute Kenntnisse in SEA und Affiliate Marketing </span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Gute Kenntnisse in E-Mail-Marketing und Social Ads </span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Gutes Verständnis für Marketing-Sales-Funnels und KPIs </span></p></li></ul><span style="font-size:15px;"><br></span><p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Tool-Know-how:</span><span style="font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> </span></p><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Erforderlich:</span><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Google Ads, Google Analytics </span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Wünschenswert:</span><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> GetResponse, Zapier, Heyflow </span></p></li></ul><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><br></span></p><p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:8pt;"><span style="font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Arbeitsweise &amp; Mindset:</span><span style="font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> </span></p><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Analytisch, datengetrieben und lösungsorientiert </span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Neugierig, lernbereit und selbstständig in der Umsetzung </span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;margin-left:18pt;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Kommunikativ und teamorientiert </span></p></li></ul> Was wir dir bieten <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;background-color:#ffffff;margin-top:12pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;">Unbefristeter Arbeitsvertrag mit fairer Vergütung (Mid-Level: 50-60k; Senior: 60 - 75k)</span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;">Flexibles Arbeiten im hybriden Modell</span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;"><span style="font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;">Vollfinanzierte Urban Sports Club Mitgliedschaft M</span></span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;">30 Tage Urlaub für deine Erholung</span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;">Deutschlandticket für Mitarbeitende in Berlin</span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;">Individuelle Weiterbildungsmöglichkeiten &amp; <span style="font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;">Entwicklungsmöglichkeiten</span></span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;">Moderne IT-Ausstattung</span></p></li><li style="list-style-type:disc;font-size:15px;font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;padding:0pt 0pt 12pt 0pt;"><span style="font-family:Arial, sans-serif;color:rgb(32,32,32);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;">Bedeutsame Projekte und ein engagiertes, gemeinschaftsorientiertes Team </span></p></li></ul>

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