About this role
KatKin's Opportunity <h2 style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Social Media + Community Manager</span></h2><br><h2 style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Most social media jobs are mostly calendar management.</span></h2><br><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">This one is mostly camera, ideas, creation and shipping.</span><br><br><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">We make fresh food for cats. 100% fresh meat, gently cooked in our Suffolk kitchen and delivered to cats’ homes. We’re already changing how cats eat. Now we want to change how cat brands show up online.</span><br><br><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">We don’t want polished corporate content, or stock photos of cats with motivational captions. We want chaos, personality and obsession. The kind of content people stop scrolling for.</span> The Role <p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">You’ll be a face of KatKin and the person who makes most of our organic socials yourself. That’s the full mix - video, feed posts and stories - and not just the big swings. On camera as much as behind it. Writing, shooting, editing, posting, then replying to comments like someone who actually cares. Every day.</span></p><br><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">This is a blank canvas for content. One day you’re interviewing cat owners on the streets of London. The next you’re reporting breaking cat news from inside a giant green fridge. You might convince the team to dress as cats and cause havoc across the city, or spend a morning following your own cat around with a camera while they accidentally make the funniest thing we’ve posted all year.</span></p><br><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">You’ll invent the content, not just run it. Recurring series, characters, running jokes, social stunts and an unmistakable KatKin personality. We want people to know it’s KatKin before they see the logo.</span></p><br><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">If an idea sounds slightly ridiculous, that’s a good sign. If it sounds completely ridiculous, we’re interested.</span></p><br><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">But the content is only half the job. The other half is the community. KatKin cat parents are some of the most devoted, opinionated and gloriously obsessed people online, and your job is to turn them from followers into a community that feels like it belongs to something. That means living in the comments and DMs as a real cat person, not a faceless brand account. Knowing your regulars. Finding our most devoted cat parents and pulling them into what you make. Some of it happens offline too, through events, meet-ups and the odd bit of organised chaos. Get this right and the content travels further, because the community carries it for you.</span></p><br><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">We won't pretend it’s all stunts. This role has a daily beat to it too. Shipping content, being on camera and jumping on cultural moments the same day they break. The wild stuff is built on top of that beat, not instead of it.</span></p><br><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">You’ll sit in the Brand + Creative team and report to our Brand Marketing Lead, working alongside experienced brand, creative and growth leaders.</span></p><br><ul style="margin-top:0;margin-bottom:0;"><li><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">The details</span></p><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Level:</span><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> Junior to mid-level. Real ownership from day one, with a brand and creative team around you to learn from and build with.</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Salary guidance:</span><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> £42,000 – £53,000 depending on experience</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;">Location: </span><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">London, with 1 day working from home each week</span></p></li></ul></li></ul> Key ownership areas <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Making and shipping KatKin’s organic social daily - video, photo, feed posts and stories - mostly created by you</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Being a regular face of the brand on camera, including filming in public</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Reacting to cultural moments fast, the same day where it counts</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Growing and engaging the cat-parent community, online and offline</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Replying to comments and DMs in brand voice</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Owning the social calendar + turning the brand team’s plan into a steady stream of content</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Tracking what works and doubling down. Knowing why a post flew, not just that it did</span></p></li></ul> Who we are looking for: <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">A natural on camera, deeply online and genuinely cat-obsessed</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Funny, creative, curious and fearless about trying new + weird ideas</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Strong instincts across TikTok, Instagram, Facebook and emerging platforms</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">A sharp writer so that the caption and feed post can carry as much weight as the camera.</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Around 2-4 years making social content for a brand people recognise</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Scrappy. You’d rather ship something good today than something perfect next week</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Things you’ve personally made that performed, and you can tell us why they worked</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">A community-builder. You’ve grown and engaged an audience before, and you treat community as a craft, not a comments-section afterthought.</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Bonus points for a cat of your own who’s ready for their close-up</span></p></li></ul><br><h2 style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Karla, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Don't worry if you can't tick every box. If you're brilliant at the craft and bursting with ideas, tell us anyway. We care far more about what you’ve made than where you’ve made it.</span></h2> What We Offer <ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">MacBook and the kit you need to make great content</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Health insurance with AXA, including dental and optics</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Professional development budget of up to £800 a year</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">26 days’ annual leave including your birthday, plus bank holidays</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">An extra day of leave for every year you’re here, up to four extra days</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Pension plan with company contributions</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Enhanced parental leave</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Work From Anywhere for up to 2 weeks a year</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">50% off KatKin fresh meals for your cat</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Office cats, dogs, fresh fruit and snacks, and good people</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Team socials and events</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Cycle to work scheme</span></p></li></ul> To Apply <p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:15px;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Skip the cover letter. </span><span style="font-family:Verdana, Geneva, sans-serif;font-size:15px;">Send us four things instead – two to show your craft and two for fun:</span></p><div style="font-family:verdana, sans-serif;"><div style="font-family:verdana, sans-serif;"><div style="font-family:verdana, sans-serif;"><span style="font-family:Verdana, Geneva, sans-serif;"><br></span></div></div></div><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">A piece of social</span><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"> content you made that worked, and a few lines on why it worked.</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">A community you've grown or brought to life, and how you did it.</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">A ridiculous idea for a KatKin social series. One zany paragraph is plenty, plus a quick AI-generated image if it helps bring it to life. Don't worry about it being perfect - we just want to see how your mind works.</span></p></li><li style="list-style-type:disc;font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-family:verdana, sans-serif;background-color:transparent;">The most joyfully obsessed thing you've ever done for a cat you've loved.</span></p></li></ul><span style="font-family:Verdana, Geneva, sans-serif;"><br></span><p style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:12pt;font-family:Verdana, Geneva, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Cats are family. Come help us prove it to the rest of the UK.</span></p><br><br>