About this role
Job Description <h2 style="font-size:20px;margin:38px 0 8px;font-weight:600;">The role</h2><p style="margin:14px 0;font-size:16px;">You'll own Didit's acquisition channels — <strong style="font-weight:600;">activating new ones, managing and scaling the ones that work</strong>, and turning them into a steady flow of signups and pipeline. It's a hands-on role: you run the channels yourself, watch the numbers, and double down on what's working.</p><h3 style="font-size:16px;margin:24px 0 4px;font-weight:600;">What you'll do</h3><ul style="margin:14px 0;padding-left:22px;"><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">Activate and manage acquisition channels</strong> — paid, organic, lifecycle, partnerships, community, and whatever else moves the needle.</li><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">Scale what works, cut what doesn't</strong> — measure each channel and double down on the winners.</li><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">Grow signups and pipeline</strong> — drive self-serve growth and feed qualified leads to sales.</li><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">Own the numbers</strong> — keep a clear picture of what's working across the funnel.</li></ul><h2 style="font-size:20px;margin:38px 0 8px;font-weight:600;">What we're looking for</h2><ul style="margin:14px 0;padding-left:22px;"><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">You've grown a real funnel before.</strong> You've owned acquisition and activation for a SaaS, developer-tools, fintech, or API-first product and moved the numbers — not just managed an agency.</li><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">You're analytical and hands-on.</strong> Comfortable in analytics and attribution tools, fluent with funnel math (CAC, LTV, conversion, payback), and able to design and read an experiment honestly. SQL or a willingness to learn it is a plus.</li><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">You can run paid and organic.</strong> Practical experience across at least two of: paid search/social, SEO/content, lifecycle/email, partnerships — and the judgment to know which to bet on.</li><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">You write clearly and persuasively.</strong> You can produce a landing page, an email, or an ad that converts, and brief others to do the same.</li><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">You're self-directed and fast.</strong> You'll own the growth function early; we'll give you the product, the budget, and the autonomy.</li><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">You can sell a technical product to a technical buyer</strong> — or you're hungry to learn identity/KYC/AML, compliance, and fraud well enough to.</li></ul><h3 style="font-size:16px;margin:24px 0 4px;font-weight:600;">Nice to have</h3><ul style="margin:14px 0;padding-left:22px;"><li style="margin:8px 0;font-size:16px;">Experience in fintech, crypto/Web3, marketplaces, or iGaming — our priority verticals.</li><li style="margin:8px 0;font-size:16px;">Familiarity with product-led growth and self-serve + sales-assisted motions side by side.</li><li style="margin:8px 0;font-size:16px;">Comfort with the modern growth stack (GA4, attribution, CRM, lifecycle/ESP, paid platforms) and lightweight no-code/automation.</li><li style="margin:8px 0;font-size:16px;">Familiarity with identity/KYC/AML, compliance, or fraud concepts.</li></ul><h2 style="font-size:20px;margin:38px 0 8px;font-weight:600;">What we offer</h2><ul style="margin:14px 0;padding-left:22px;"><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">In-office in San Francisco</strong> — this is an in-person role. You'll work directly with the founders, product, sales, and developer-relations early, where decisions are fast and your impact is visible.</li><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">Real ownership</strong> — you're early on the growth function in a Y-Combinator-backed company used by 2,000+ companies, with public pricing and a genuine free tier to grow on.</li><li style="margin:8px 0;font-size:16px;"><strong style="font-weight:600;">Budget and autonomy</strong> — the channels, tools, and experiment budget to actually move the numbers.</li></ul><p style="margin:14px 0;font-size:16px;">We'll discuss compensation directly during the process.</p>