About this role
Job summary Package Description: Most marketing leadership roles offer responsibility. This one offers the opportunity to help shape the future of a growing national organisation. At Agincare, we're one of the UK's leading independent care groups, supporting thousands of people through our care homes, home care, live-in care, supported living and children's services. With a strong heritage, trusted reputation and ambitious plans for growth, we're looking for an exceptional Head of Marketing & PR to help write our next chapter. This is a rare opportunity to take ownership of a Group-wide marketing and communications function, influence strategic decision-making at the highest level and create measurable impact across a large and diverse organisation. Whether you're already an experienced Head of Marketing or an ambitious senior marketing leader ready for a career-defining step up, we're looking for someone who can combine commercial thinking, strategic leadership and creative excellence to drive growth and build brand presence.
Main duties of the job At Agincare, a leading independent care group in the UK, we're offering an exciting opportunity for a Head of Marketing & PR to shape the future of our organisation. Operating from our Dorset headquarters, the role involves developing and delivering a comprehensive Marketing & PR Strategy aligned with our growth ambitions. Responsibilities include digital acquisition, brand building, and stakeholder management, all aimed at driving growth and elevating Agincare's reputation. Candidates should have significant marketing leadership experience, preferably in a multi-site, service-led environment, with strong commercial acumen and the ability to lead teams and influence executive leaders. Experience in regulated sectors like care or healthcare is a plus.
About us Agincare has been a trusted name in the care industry for 40 years, proudly supporting communities across the UK. With over 5,500 team members and operations in more than 170 locations, we rank among the countrys leading family-owned care providers. Our services, regulated by the CQC and Ofsted, span care homes, home care, live-in care, supported living, and children's services. We are committed to inclusivity and welcome applications from all backgrounds, emphasizing our support for the Care Leaver Covenant and Armed Forces community. While we cannot offer visa sponsorship at this time, we encourage candidates to explore our wide range of career opportunities.
Job description Job responsibilities Package Description:
Most marketing leadership roles offer responsibility. This one offers the opportunity to help shape the future of a growing national organisation.
At Agincare, we're one of the UK's leading independent care groups, supporting thousands of people through our care homes, home care, live-in care, supported living and children's services. With a strong heritage, trusted reputation and ambitious plans for growth, we're looking for an exceptional Head of Marketing & PR to help write our next chapter.
This is a rare opportunity to take ownership of a Group-wide marketing and communications function, influence strategic decision-making at the highest level and create measurable impact across a large and diverse organisation.
Whether you're already an experienced Head of Marketing or an ambitious senior marketing leader ready for a career-defining step up, we're looking for someone who can combine commercial thinking, strategic leadership and creative excellence to drive growth and build brand presence.
Based at our beautiful Dorset headquarters, you'll have the autonomy, support and visibility to make your mark.
This isn't about maintaining the status quo. It's about building what comes next.
The OpportunityReporting to the Group Commercial Director, you'll lead the development and delivery of Agincare's Marketing & PR Strategy, ensuring every campaign, communication and investment supports our commercial, operational and growth ambitions.
Working closely with Executive, commercial and operational leaders, you'll drive enquiries, occupancy, reputation and brand awareness, while helping position Agincare for long-term success.
You'll lead the agenda across marketing, communications and PR, seeing the direct impact of your work across the organisation.
What You'll Be DoingDriving Growth
Developing and delivering Agincare's Group Marketing & PR Strategy. Leading digital acquisition across SEO, PPC, paid social, CRM and marketing automation. Driving enquiry generation, customer acquisition and conversion performance. Managing marketing budgets, agencies and external partners to maximise return on investment.Building the Brand
Leading PR, media relations, reputation management and stakeholder communications. Driving awards, events, partnerships and brand-building initiatives. Ensuring Agincare's voice is trusted, consistent and impactful across all audiences.Leading with Insight
Using data, customer insight and analytics to drive performance and improve decision-making. Developing meaningful KPIs, reporting and performance dashboards focused on outcomes and ROI.Inspiring a Team
Leading, developing and motivating a high-performing Marketing & PR team. Building a culture of accountability, collaboration and continuous improvement.About YouYou're a commercially minded marketing leader who thrives on challenge, sees opportunity where others see complexity and is as comfortable discussing strategy in the boardroom as reviewing campaign performance.
You'll bring:
Significant marketing leadership experience within a multi-site, service-led organisation. A proven track record of delivering marketing strategies that drive measurable growth. Expertise in lead generation, customer journeys, digital marketing, campaign performance and analytics. Strong commercial acumen and a data-driven mindset. Experience leading and developing successful teams. Excellent stakeholder management skills, including the confidence to influence Executive and Board-level leaders.Experience within care, healthcare or another regulated sector would be advantageous, but what matters most is your ability to think strategically, lead effectively and deliver results.
Join Agincare. Lead the story. Drive the growth. Shape the future.
About usFor 40 years, Agincare has been proudly supporting communities across the UK. Today, with more than 5,500 team members nationwide, we are one of the countrys leading family-owned care providers, delivering high-quality care and support services across more than 170 locations.We are proud supporters of the Care Leaver Covenant and Armed Forces community, offering guaranteed interviews for eligible applicants. All our adult services are regulated by the CQC, and our children's services are regulated by Ofsted.
We are committed to creating an inclusive workplace and welcome applications from people of all backgrounds and experiences. Please note that we are currently unable to offer visa sponsorship.
If this particular role isnt the right fit for you, we encourage you to explore our other vacancies, www.agincare.com/careers
Person Specification
Qualifications Essential
Significant marketing leadership experience in a multi-site, service-led organization is essential. Candidates must have a proven track record in developing successful marketing strategies, strong commercial acumen, and the ability to influence Executive and Board-level leaders. Experience within care, healthcare, or other regulated sectors is advantageous.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Agincare
Address Agincare Head Office Services
Dorset
DT5 1BB
United Kingdom
Employer's website https://www.agincare.com/ (Opens in a new tab)