About this role
Product Marketing Strategist, Principal - Digital GTM at Blue Shield of California. Location: El Dorado Hills or Long Beach or Lodi or Oakland or Rancho Cordova or Redding or San Diego or Woodland Hills. Role: owning strategy, influencing stakeholders, defining kpis Requirements: Bachelor's degree or equivalent; 10+ years in product marketing/product strategy; experience leading digital transformation, driving GTM initiatives, using market research and analytics, B2B/B2C experience, strong communication and leadership; digital health/SaaS preferred. Category: Product Management Seniority: Senior Level Commitment: Full Time Workplace: Hybrid Languages: English