About this role
Lifecycle Marketing Lead at Wati. Location: Bengaluru, Karnataka, India. Role: Mapping journeys, Building workflows, Preventing churn Requirements: 4+ years in CRM/Lifecycle/Retention marketing; strong on behavioral triggers; marketing automation experience; map journeys, build workflows, analyze data; write copy and run A/B tests. Category: Marketing Seniority: Senior Level Tools: HubSpot, Marketing Automation Commitment: Full Time Workplace: Hybrid Languages: English