About this role
Digital Strategy Lead - BAC Shared Services at BAC CREDOMATIC REGIONAL. Location: Escazú, San José, Costa Rica. Role: prioritizing initiatives, coordinating stakeholders, supervising campaigns Requirements: 4–5 years leading go-to-market, growth or digital product strategy; experience in acquisition, activation, conversion and engagement; agile cross-functional leadership; data-driven and AI-first mindset. Category: Marketing Seniority: Mid Level Tools: Google Analytics 4 Certifications: csm, pmi-acp, google analytics 4, growth marketing, cro, a/b testing, ai applied to marketing, prompt engineering Commitment: Full Time Workplace: Hybrid Languages: Spanish