About this role
Director, Social Media and Digital Engagement at Umgc. Location: Adelphi, Maryland, United States. Role: leading strategy, driving engagement, managing team Requirements: Bachelor's degree in Communications/Marketing/Social Media, 7+ years in communications or social media (higher ed experience preferred), 3+ years supervisory experience, proficiency with digital engagement tools, analytics, and AI-driven discoverability practices. Category: Communications and Public Affairs Seniority: Senior Level Tools: AI-driven platforms, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), digital signage systems Commitment: Full Time Workplace: Hybrid Languages: English