About this role
Marketing Loyalty Specialist at Backroads. Location: Berkeley, California, United States. Role: lead programs, collaborate teams, analyze metrics Requirements: 4+ years in B2C or consumer loyalty marketing, CRM, and brand community; strong cross-functional communication; project management; experience with marketing automation and customer journey mapping. Category: Marketing Seniority: Mid Level Tools: Salesforce Marketing Cloud Commitment: Full Time Workplace: Onsite Languages: English