About this role
Growth Marketing Manager, Programmatic at Lyft. Location: New York City, New York, United States. Role: owning strategy, optimizing campaigns, conducting experiments Requirements: 5+ years in growth marketing or paid acquisition with programmatic expertise; advanced SQL and Excel; experience with DSPs, A/B testing, and AI-driven workflows. Category: Marketing Seniority: Senior Level Tools: SQL, Microsoft Excel, The Trade Desk, DV360, Claude, Gemini, ChatGPT Commitment: Full Time Workplace: Hybrid Languages: English