About this role
Director of Marketing - Graduate, Workforce Development and Online programs at Lasell University. Location: Newton, Massachusetts, United States. Role: developing strategy, managing campaigns, generating leads Requirements: Bachelor's degree required; 5-7 years marketing/communications experience in higher education or related industry preferred; experience with digital advertising, CRM, marketing automation, analytics, content management, Adobe Creative Suite/Canva, and basic HTML; strong strategic, project management, and communication skills. Category: Marketing Seniority: Senior Level Tools: CRM, marketing automation tools, analytics platforms, content management systems, Adobe Creative Suite, Canva, HTML Commitment: Full Time Workplace: Hybrid Languages: English