About this role
Principal Segmentation Strategist at arvest. Location: Bentonville or Tulsa or Oklahoma City or Arkansas or Kansas or Missouri or Oklahoma. Role: defining segmentation, translating frameworks, measuring effectiveness Requirements: 7+ years in marketing strategy or customer insights, 3+ years advising cross-functional stakeholders, Bachelor's degree, strong segmentation and audience strategy experience, ability to travel up to 25%, and ability to operate office equipment. Category: Marketing Seniority: Senior Level Tools: Salesforce Marketing Cloud (SFMC), CRM Commitment: Full Time Workplace: Hybrid Languages: English