About this role
CRM Manager (m/f/d) at IU International University of Applied Sciences. Location: Berlin or Potsdam or Germany. Role: driving campaigns, automating journeys, analyzing performance Requirements: Initial to mid-level CRM experience in a digital environment; experience with email/SMS/WhatsApp campaigns, marketing automation, customer journey design, A/B testing, analytics, and AI tools; strong analytical and communication skills; fluent English. Category: Marketing Seniority: Mid Level Tools: WhatsApp, AI tools, AI-driven voice assistants, generative AI-systems Commitment: Full Time Workplace: Remote Languages: English