About this role
Personalisation Lead at Frasers Group. Location: London, England, United Kingdom. Role: defining strategy, leading teams, driving experimentation Requirements: Significant experience leading digital personalisation/optimisation functions, expertise in customer data platforms and audience segmentation, strong experimentation/A-B testing and stakeholder management, proven people leadership and commercial focus. Category: Marketing Seniority: Senior Level Tools: Customer Data Platforms (CDP), A/B testing, AI, CRM Commitment: Full Time Workplace: Hybrid Languages: English