About this role
Digital Sales & Marketing Impact Lead at BBVA. Location: Madrid, Community of Madrid, Spain. Role: connecting metrics, designing frameworks, leading transformation Requirements: 5+ years in digital marketing/sales, strong marketing economics, data and AI literacy, Python familiarity, experiment design (A/B, geo-tests, MMM), stakeholder influence, English C1. Category: Marketing Seniority: Senior Level Tools: Python, Adobe, Google, Meta Commitment: Full Time Workplace: Hybrid Languages: Spanish, English