About this role
Líder de Estrategia Digital, Growth y Performance at Tecnológico de Monterrey. Location: Tlalpan, Mexico City, Mexico. Role: leading strategy, optimizing campaigns, measuring attribution Requirements: 6–8 years in digital marketing, growth or performance; experience with paid media, SEM, app acquisition, budget management, attribution models and agency oversight; Adjust and analytics experience; advanced English. Category: Marketing Seniority: Senior Level Tools: Adjust, GA4, Firebase, BigQuery, Looker, Building Blocks, Google Ads, Performance Max, Meta Ads, TikTok Ads, YouTube, Apple Search Ads, Huawei/Petal Ads Commitment: Full Time Workplace: Hybrid Languages: English, Spanish