About this role
Key Responsabilities
Support the execution of the global brand PR Strategy in Spain and Portugal, working closely with internal and external contacts to ensure maximise proactive and relevant exposure for PrimarkCoordinate the global influencer programme calendar working closely with Fashion Communications Officers and Product Business PartnersCoordinate the global influencer programme creative briefs and toolkits working closely with Fashion Communications Officers and Product Business PartnersManage relationship with international influencer reporting supplier collating data for internal review and constant monitoring. Use this influencer data to constantly adjust and improve influencer activity for the brandMonitoring media and influencers on a day to day basis and producing brand reports with the global business, and sharing relevant coverageWrite all types of effective PR materials with the PR Assistants and Administrators including drafting mailers and press releasesBe highly proficient at pitching brand campaigns to online press, print and influencersWork with and develop the PR skills of the PR Assistants, ensuring the smooth running of sample and image management, the press office, showroom and store appointmentsWith cultural insight, drive interest and passion for the brand through bespoke innovative communications initiatives that drive consumer engagement for both product and the brandWork closely with the global PR, creative and digital teams and communities, ensuring brand campaigns are executed and maximised in a 360-degree mannerSupport the senior PR management team on international projects, new store opening and new business development
Knowledge, skills experience:
Fashion PR experience in fashion / retailingKnowledge of MS Word, Excel, Outlook and Photoshop are essentialUpper Intermediate English level.Demonstrate strong interpersonal and communication skillsAttention to detail and accuracy are essentialExcellent communication skills both written and verbalAbility to use own initiativeBe proactive and assertive reacting to key business requirements in a timely mannerA fashion forward, commercially aware and social savvy individual with a creative eyeHave a thorough knowledge of the fashion business, public relations, marketing and social mediaHave strong interpersonal skills – organised, observant, diplomatic and trustworthy and have the ability to build and maintain strong relationships with all levels both within the organisation and in the external environmentA flexible approach to work and be capable of handling multiple priorities in a fast-paced environmentWe want a vivacious confident individual who possesses a can-do attitude to join our close-knit teamCreative and independent thinker, with an aptitude for coming up with fresh and innovative ideas, and developing and evolving ideas already in placeAnalytical and strategic thinkerMedia and influencer relationships Primark promueve la igualdad de oportunidades en el empleo.
Fecha fin de publicación interna: 19/07/2026
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