About this role
You can expect a globally successful premium brand, innovative products, and exciting projects with forward-looking marketing activities in this role. You will have the opportunity to shape the product category for which you are responsible actively with a lot of initiative, creativity, and communication skills.
Job Responsibilities:
End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
Development of local product strategy for the owned category and steering the sales department based on the strategy;
Owner of the NPI Process (from product idea, evaluation of potential to market launch, keeping data alive through JIRA);
Market analyses based on external and internal sources (monthly deep dives, sharing with departments involved);
Track and analyze the category/product performance (market/ competitor/ sell-in/sell-out/distribution dynamics) and recommend actions;
Define the initial pricing & price positioning over a lifetime, taking into account the category. margin;
Design the channelizing based on global guidelines and local market requirements, and develop line-ups;
Set the Initial FC, challenging bottom-up FC to come to the Requested FC (planning of main categories as monthly marketing forecast);
Stirring product-related activities (ratings & reviews/product testings…) and implementation of results into datasheets / sharing with stakeholders;
First contact for product-related topics/questions;
Management of upload of product data on delonghi-media and distribution of product data to functions/departments;
Management of product-related translations (eShop, Power Images, A+ Content);
Responsible for the sales support material (e.g., product presentation, datasheets) of the owned product group;
Briefing on adaptations of products catalog;
Owner of JF meetings with sales teams and SC.
Degree in economics with a focus on marketing or comparable qualification;
At least 4-5 years of professional experience in marketing/product management - preferably in the consumer goods sector;
Experience in sales is a plus;
Distinct analytical ability and strategic problem-solving skills;
Independent, decisive working style and strong implementation skills;
Entrepreneurial approach and hands-on solid mentality;
Strong persuasive and communication skills;
High level of commitment, resilience, and flexibility;
Ability to work under high pressure simultaneously on multiple projects and under changing conditions;
Team player;
Enjoyment and enthusiasm for food and cooking;
Excellent computer skills in MS Office (PowerPoint, Excel), SAP knowledge and experience in using Adobe Photoshop an advantage;
Excellent knowledge of German and English, both written and spoken.