About this role
AI Marketing SpecialistLocation: Remote (South Africa)
Department: Marketing
Reports to: General Manager
Role Overview
We are looking for a fully AI-fluent Marketing Specialist to act as a hands-on generalist across our portfolio of software products in the life sciences and clinical trials space. This role is execution-heavy and ideal for someone who enjoys owning campaigns end-to-end, staying highly organized, and switching between creative and operational work. The ideal candidate keeps fully up to date on latest AI marketing tools and loves to find ways to use agentic AI to automate workflows.
You will be responsible for planning and executing digital advertising campaigns, creating marketing collateral, supporting conference and event execution, and keeping marketing initiatives moving forward without constant oversight.
This is not a narrow “content-only” or “ads-only” role. We are looking for someone who can operate across channels, manage details rigorously, and grow into increasing responsibility over time.
Key Responsibilities
Campaign Execution & Digital Marketing
Plan, launch, and manage digital ad campaigns (LinkedIn, Google, email, and other B2B channels)Track performance metrics and provide clear reporting on what is working and what is notCoordinate campaign timelines, assets, and approvals across internal stakeholdersMarketing Collateral & Content
Create and maintain marketing collateral including one-pagers, slide decks, brochures, case studies, and website contentWrite clear, professional copy for ads, landing pages, emails, and sales enablement materialsAdapt technical or complex subject matter into customer-facing messaging Graphic Design
Design visual assets for digital campaigns, presentations, conferences, and social channelsMaintain brand consistency across all materialsWork with existing brand guidelines and improve them over time where neededEvents & Conferences
Support planning and execution for industry conferences and trade showsCoordinate logistics for booths, signage, printed materials, and giveawaysAssist with pre-event promotion and post-event follow-up campaignsOperational Excellence
Maintain organized project plans, asset libraries, and campaign calendarsManage multiple initiatives simultaneously without dropping detailsProactively identify gaps, delays, or quality issues and address them earlyRequired Skills & Experience
Fully fluent in latest AI marketing tools & strategies3–7 years of experience in a generalist marketing role, ideally in B2B software or technology-enabled servicesStrong copywriting skills with the ability to write clearly, concisely, and professionallySolid graphic design capability using tools such as Adobe Creative Suite, Figma, or CanvaExperience running or supporting digital advertising campaignsHighly organized, detail-oriented, and process-driven (“Type A” personality)Comfortable working independently in a remote environmentStrong written and verbal English communication skillsNice to Have
Experience in life sciences, healthcare, or clinical trialsFamiliarity with marketing to regulated or highly technical audiencesExperience supporting conference or event marketingAbout Anju Software
Anju Software delivers end-to-end solutions for the life sciences industry, supporting clinical trials, medical affairs, and scientific data management with precision, compliance, and operational rigor. Our products help pharmaceutical, biotech, and medical device companies bring therapies to market faster and more efficiently.
Anju is part of Valsoft Corporation, a global acquirer and operator of vertical market software businesses. Valsoft invests with a long-term mindset, empowering each company to operate autonomously while benefiting from shared capital and operational expertise.
We are entering a new phase of growth, focused on embedding AI deeply into our systems and workflows. We are excited to add talent who will help lead our transformation into a truly agentic, automation-driven organization that redefines how work gets done in life sciences.
Equal Opportunity & Employment Equity
Anju Software is an equal opportunity employer. We are committed to creating an inclusive workplace and consider all qualified applicants without regard to race, gender, age, disability, religion, sexual orientation, or other protected characteristics.
In line with applicable Employment Equity legislation in South Africa, preference may be given to candidates from designated groups where appropriate.
Applicants must be legally authorized to work in South Africa.