About this role
As our E-Commerce & Marketing Manager, you are the hotel’s digital and brand positioning architect. This role elevates the hotel’s visibility across all digital touchpoints, drives direct revenue growth, and safeguards brand integrity in alignment with Sofitel standards.
As a key member of the Commercial Leadership Team, this role reports to the General Manager and combines strategic vision with analytical rigor, ensuring the hotel is positioned as a preferred destination for discerning travelers, meetings, and social events.
You balance analytical rigor with digital creativity to grow market share, enhance brand desirability, and connect the right guest to the right product at the right price, on the right channel.
You are the objective, data-driven voice guiding strategic decision-making across all commercial verticals.
What you will do
Digital Strategy & Direct Revenue Growth
Develop and execute a comprehensive e-commerce strategy to maximize direct bookings and optimize digital conversionDrive performance across brand.com, OTA channels, luxury consortia platforms, and paid mediaOversee website content, digital platforms optimization, booking engine performance, and SEO/SEM initiativesManage digital campaigns with a strong ROI focus, including paid search, display, retargeting, and metasearchMonitor digital KPIs (conversion, traffic, pace, channel mix) and provide actionable insightsBrand & Positioning
Protect and elevate the hotel’s luxury positioning across all digital and print platformsEnsure all content reflects the hotel’s identity, storytelling, and service ethosCollaborate with global/brand teams to ensure compliance with brand standards and campaignsLead content creation including photography, video, social storytelling, and partnership activationsSocial Media & Content Marketing
Curate a refined and aspirational social presence aligned with luxury traveler expectations.Develop an annual content calendar supporting key revenue periods, F&B activations, spa offerings, and seasonal experiences.Foster influencer, media, and strategic partnerships that enhance brand visibility.Performance Marketing & Analytics
Own monthly digital performance reporting and budget trackingAnalyze market trends, competitive positioning, and customer behaviorIdentify new digital opportunities to enhance share of voice and market shareWork closely with Revenue Management to align digital strategy with pricing and demand periodsCross-Functional Collaboration
Partner with Sales, Revenue, and Operations to support need periods, group campaigns, and F&B initiativesSupport hotel’s pre-opening positioning strategiesAct as the hotel’s digital champion, driving innovation and best practices What you will bring
5+ years in luxury hospitality marketing, e-commerce, or digital commerce;Proven track record driving direct revenue, digital campaigns, and brand.com performance;Experience with booking engines, OTAs, digital distribution, loyalty programs, and CRM campaigns;Analytical expertise in KPIs, revenue performance, and campaign ROI;Luxury brand sensibility with strategic commercial acumen;Fluent in English and Portuguese; French is a plus.Multi-property or pre-opening experience is advantageous. How You Will Shine
Express entrepreneurial spirit and leadership while embodying the French Art de Vivre;Demonstrate humble excellence through a distinguished presence, refined savoir-faire, and meticulous attention to detail (Cousu Main);Be a passionate team player — warm, sociable, and genuinely caring toward others;Exhibit a strong sense of luxury by creating meaningful stories, rituals, and traditions;Embrace a true Francophile mindset, showing curiosity and appreciation for French language, culture, history, and cuisine;Demonstrate open-mindedness, creativity, and a spirit of innovation;Act as a cultural link by engaging with local arts, gastronomy, fashion, and contemporary design;Champion committed luxury with a strong sense of care and responsibility.