About this role
Mission Statement:
As our stakeholder’s trusted partners, we precisely understand their business issues and provide optimal solutions by analyzing and integrating multiple data sources
Major Responsibilities:
Primary Market Research
Develop and validate business hypothesis by designing and executing periodical market research for key products in collaboration with external market research agenciesSelect the most optimal research technique, data sources and 3rd party agency to meet the research objectivesSynthesize primary research findings with secondary data, CI (Competitive Intelligence) and so onBuild and validate hypotheses to continuously improve brand strategy in the dynamic marketClosely work with global business intelligence team and assist them conduct global studies
Secondary Market Research and Analytics
Enable stakeholders to make agile data-driven decisions through timely and precise market reporting on a regular basisTrack KPIs to ascertain the brand performance is on track and quickly raise a flag when a deviation from the strategy is observedUtilize business intelligence tools to manage secondary data: Fusion (database management tool), MDV and JMDC analyzer, Share of voice data and othersAnalyze the brand performance and the market situation using multiple data with diverse analysesManage the supplier relationshipsContinuously explore ways to improve reporting efficiency and look for better data sourcesClosely work with Global MABI-Analytics team to fulfill the global “Winning with data” initiatives
Brand Excellence
Be alert to current business challenges in the market and collect relevant data to help brand teams develop appropriate countermeasures in a timely mannerPlay a pivotal role in the brand planning process based on AbbVie’s framework by providing fundamental market information such as patient flow, situation analysis, competitive landscape and market value drivers.Collect competitive information globally and locally from cross functions as the hub
Support for Demand Forecasting
Build the initial forecasting template with epi-data, demand study, analogue analysis and other relevant information to help the brand team leader build the LRP (Long-range plan)Update the patient-based commercial model on a monthly basis Essential Skills & Abilities:
Knowledge
Knowledge on market research and data analytics methodologies about the pharma businessKnowledge on pharmaceutical market data (IQVIA, JMDC, MDV, Epidemiological data, etc)Knowledge on pharmaceutical marketing
Skills
Skills on project management and working in cross-functional team environmentAdvanced analytics abilities, skills in analytical tools (MS Excel is required, Tableau, experience in other statistics and modeling tools)Strong presentation skills (Effectively articulate actionable recommendations based on analyses)Advanced communication and influencing skillsLogical thinking, hypothetical thinkingDocumentation skillsFluency in English (TOEIC score of 850 or above )
Education/Experience Required:
5 years or longer experiences in primary and secondary market research in pharmaceutical businessBachelor’s degree or above (graduate degree in science or data management is a plus) Required competency
The Ways We Work (AbbVie’s 5 Leadership Attributes)
ALL FOR ONE ABBVIE
Keeping our eyes focused on achieving success for AbbVie and our patients, we weigh all our decisions against the common good. We get to the goal together—inspiring, sharing and creating as a team. Making the most of our incredible diversity, each of us contributes our best to achieve remarkable impact for patients. We solve problems for all rather than serving our immediate team, work group or function.
DECIDE SMART AND SURE
Attuned to opportunity, we make intelligent decisions, adapting to create the best outcomes. While never compromising patient health or safety, we act quickly, not allowing pace to be the captive of perfection. Instead, we embrace experimentation. Undaunted by failure, we accept what doesn’t work, learn from it, and get on to what does.
AGILE AND ACCOUNTABLE
We seek to streamline and eliminate unnecessary obstacles. Planning ahead, we also adapt as we go. We trust and answer to each while questioning the status quo. We take responsibility to delegate when possible and to make tough decisions when necessary to ensure our focus on priorities and results. Every delay is a remarkable impact deferred for a patient—so, we’re keenly aware of the urgency in all we do.
CLEAR AND COURAGEOUS
Open, honest and candid dialogue is core to our work and how we act with others. Knowing that courtesy can be both friend and foe, we collaborate while asking “why”—to achieve more than we thought possible. We share information freely and continuously, because insights and solutions can come from anywhere and ultimately serve us all. We admit mistakes and move on to what works
better. Even in disagreement, we grow stronger by putting the courage of our convictions to the test.
MAKE POSSIBILITIES REAL
We question relentlessly with endless curiosity. We’re never satisfied with “good enough”—because patients depend on us to continually deliver more. We think in big ideas and challenge ourselves to find solutions that are creative and constructive. Embracing ideas from everywhere, we have the patience to let them develop, even as we push for results—applying the resources needed to get to outcomes. Ever resilient, we try again and again and again to succeed. We’re tenacious about turning possibilities to reality.
アッヴィは、機会均等を重視する雇用主であり、誠実な企業活動、革新の推進、人々の生活への貢献、そして地域社会への貢献に努めています。雇用機会均等に向けて、障がいを持つ方々も積極的に支援しています。