About this role
Role Overview The Brand Director is responsible for shaping and driving ASOS’ brand strategy across all channels and markets. You’ll define the long‑term brand vision, set the creative and strategic direction, and ensure ASOS remains one of the most culturally relevant, loved and influential fashion brands globally. This is a senior leadership role, combining strategic brand stewardship, creative excellence and commercial impact. You’ll guide how ASOS shows up across markets, platforms, products and cultural spaces, ensuring our brand narrative is clear, consistent and powerfully connected to our purpose and customers. Leading senior teams across Brand, Talent, PR and Social, you’ll champion a unified brand presence that drives reach, relevance and growth. You’ll partner with leaders across ASOS to ensure brand strategy underpins the company’s overall direction and long-term ambitions. Brand Vision & Global Strategy Define and drive the global ASOS brand vision, architecture, purpo...