About this role
The Senior Marketing Manager NALP is responsible for leading brand activation across the NALP region, driving Visa brand relevance, consideration, and usage through integrated brand led initiatives. The role owns the Market Development Campaign strategy and Passion Point strategy for NALP, translating regional brand priorities into impactful campaigns and on ground activations that deliver measurable business results.
Based in Pakistan, this role works closely with regional and market teams to activate the Visa brand consistently and effectively across NALP markets.
Key Responsibilities:
Lead brand activation planning and execution across NALP in alignment with global and regional brand frameworksOwn and deliver Market Development Campaigns across NALP to support market growth, adoption, and usage of Visa productsDefine and execute the NALP Passion Point strategy across platforms such as sports, music, culture, and entertainmentTranslate brand strategy into integrated marketing campaigns across digital, social, content, partnerships, and on ground activationsCollaborate with product, digital, analytics, and communications teams to ensure brand initiatives support business objectivesIdentify and manage strategic partnerships that enhance Visa brand visibility and relevanceManage agencies and external partners to ensure high quality execution across marketsTrack and optimize performance against key brand and business metrics including awareness, engagement, usage, and campaign effectivenessMonitor consumer and cultural trends across NALP and apply insights to continuously optimize brand activationScope and Decision Making:
Owns execution of brand activation, market development campaigns, and passion point initiatives within approved regional strategiesMakes independent decisions on campaign planning, partner activation, and budget allocation within agreed plansInfluences cross functional and market stakeholders through strong collaboration and data driven insightsLeads project based teams and agency partners without direct people management responsibilityKey Performance Indicators:
Improvement in Visa brand awareness, relevance, and preference across NALPPerformance of market development campaigns measured through adoption and usage metricsImpact of passion point activations on brand engagement and considerationReturn on investment from brand campaigns and partnershipsSuccessful delivery of regional brand activations across priority marketsKey Stakeholders:
Internal:
Brand Director NALPRegional MarketingProduct and DigitalCommunicationsAnalyticsLocal Market Marketing TeamsExternal:
Marketing and creative agenciesMedia partnersPassion point partnersSports, culture, and entertainment platformsMarket Specific Requirements:
Based in PakistanWillingness to travel across NALP markets as requiredStrong understanding of consumer behavior and market dynamics in emerging or developing marketsExperience Leading Brands across Telecom, FMCG, Tech industries, etcThis is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Eight to twelve years of marketing experience with a strong focus on brand management and brand activation
Proven experience leading integrated brand campaigns across multiple markets
Experience delivering market development or growth focused marketing initiatives
Strong experience developing and executing passion point strategies such as sports, music, or culture
Proven ability to manage agencies and cross functional stakeholders in a regional environment
Strong analytical and communication skills with fluency in English required
Willingness and ability to travel across NALP markets as required
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.