About this role
Key Responsibilities
Campaign Measurement & Performance Analysis
Measure and evaluate the effectiveness of marketing campaigns across digital, paid media, social, and other channelsDefine and track campaign KPIs including reach, engagement, conversion and ROIConduct pre- and post-campaign analysis, including test-and-learn and uplift measurementReporting & Insights
Translate complex data into clear insights and recommendations for marketing, product, and leadership teamsProvide regular performance readouts, deep-dive analyses, and executive-ready summariesBuild and maintain tracking dashboards and automated reports using tools such as Power BIAttribution & Optimization
Focus on evaluating the campaigns relative to business objectives/ROIPartner with media and campaign teams to drive continuous improvementData Management & Collaboration
Work closely with data and insights team, media agencies and marketing stakeholdersEnsure data accuracy, consistency, and best-practice measurement standardsAssist in developing measurement frameworks and experimentation methodologiesThis is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Bachelor’s degree in Marketing, Statistics, Economics, Data Science, Mathematics, or a related field
3–5 years’ experience in marketing analytics, campaign measurement, or performance analytics
Strong experience with:
Digital marketing platforms (Google Ads, Meta, Programmatic, CRM/email)
Analytics tools
Data visualization tools (Power BI, Tableau)
Strong understanding of marketing KPIs, funnels, and attribution concepts
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.