About this role
About ZEISS The ZEISS Group traces its origins to 1846, when founder Carl Zeiss established a precision mechanics and optics workshop in Jena, Germany. What began as a small workshop has grown into a global leader in optical and optoelectronic technology. In Japan, ZEISS has been a trusted partner since 1911. Today, Carl Zeiss Co., Ltd. operates with approximately 400 employees across five locations, delivering cutting-edge solutions and dedicated service to customers nationwide. ZEISS Japan serves as a strategic partner across diverse industries—including semiconductors, automotive, mechanical engineering, biomedical research, and medical technology. We are also a leading manufacturer of eyeglass lenses, camera lenses, and binoculars, bringing precision optics into everyday life.
Role & Responsibilities The Extended Reality Product & Marketing Manager is responsible for the localization and translation of global XR solutions into a clear market offer, a strong local customer experience, and effective commercial execution in the market. The role connects global XR strategy with local implementation by aligning cross-functional stakeholders, supporting rollout readiness, and driving adoption across online and offline channels.
• Lead or support go-to-market planning, including launch readiness, channel activation, system set-up, marketing coordination, and cross-functional execution.
• Conduct market, customer, competitor, and operational analysis and identify adoption barriers, localization needs, market constraints and operational gaps
• Translate market insights into recommendations for product roadmap, commercialization priorities, and market improvement actions
• Develop and adapt product positioning, messaging, and value propositions for the local market in alignment with the global XR team
• Align cross-functional local stakeholders, including sales, marketing, operations, commercial, customer service, and regulatory
• Local project management for market enablement incl. tracking readiness, launch progress, and execution quality
• Lead coordination of the local rollout of online journey
• Steer offline retail enablement in the market, including ECP selection, onboarding, staff training, and quality audits.
• Create sales enablement tools such as product narratives, training materials, launch toolkits, and competitive guidance for commercial teams.
• Handle customer escalation cases in alignment with local stakeholders, for example customer service, regulatory, and marketing.
• Monitor customer feedback, adoption performance, and business KPIs after launch, and refine local execution accordingly.
• Lead implementation of local improvement initiatives and informs XRX about improvement needs.
• Ensure close alignment with the global team to define support needs
Education / Professional Certification
• Bachelor’s or Master’s degree in Business, Marketing, Digital Commerce, or related field
Experience
• 3+ years of relevant professional experience managing omnichannel retail, product marketing, product management, online / offline retail, omnichannel operations, project management, stakeholder management
• Proven track record in optical or health care industry a plus
• Experience with international rollouts and omnichannel strategies
• Optional: Experience with consumer tech, medical device, optical retail
Knowledge / Skills / Other characteristics
• Proven track record in successfully managing multi-workstream initiatives or roadmap-related programs in a retail or B2B2C context
• Experience managing local rollouts and coordinating cross-functional stakeholders in a matrix organization.
• Strong understanding of product marketing fundamentals, including segmentation, positioning, messaging, launch planning, and go-to-market execution.
• Excellent communication and cross-functional leadership skills; capable of influencing at multiple levels
• Ability to identify operational gaps, localization needs, and market constraints and translate them into practical actions.
• Strong stakeholder management skills across sales, marketing, customer service, regulatory, retail operations, and global teams.
• Analytical mindset with the ability to track readiness, execution quality, launch performance, and customer issues in a structured way.
• Optional: Experience in offline retail enablement, including partner or store onboarding, training coordination, and quality follow-up.
• Commercial orientation, customer focus, and the ability to work effectively in fast-changing and ambiguous environments
• Analytical and commercially minded; able to connect data-driven insights with strategic decision-making
• Entrepreneurial and curious, comfortable navigating ambiguity and building new processes in a corporate environment
• High degree of accountability and ownership – able to own topics end-to-end, make decisions within scope, and deliver results independently
• Comfortable working in fast-changing, ambiguous settings and taking ownership to move topics forward
• Strong verbal and written Japanese & English skills (C1-C2)
Working conditions & Other Attributes.
Hybrid working
Holidays and Leave
Paid Leave: 2–14 days in the first year, increasing to 21–25 days based on years of service
Public Holidays: Approximately 125 days per year, including Saturdays, Sundays, national holidays, and year-end/New Year holidays (December 29–January 4). Additional special leave for celebrations and bereavement.
Working Hours
Standard Hours: 9:00–17:30 (including 1-hour break; 7.5 hours of actual work per day)
Overtime: Required based on business needs; overtime allowance provided
Benefits
Celebration/condolence allowance, retirement benefit plan, defined contribution pension, cafeteria point system
Transportation allowance: Up to ¥50,000/month
Insurance: Employment insurance, workers' compensation insurance, health insurance, group life insurance
Welfare club membership, household medicine discounts, flu vaccination subsidy, eyewear purchase discount
Company club activities
Smoking policy: Smoke-free premises
Contract Period
Permanent (indefinite term)
Probation Period
3 months (may be extended up to 6 months; no change in terms and conditions)
Work Location
Osaka Office or Rinku
Scope of change: Any ZEISS location nationwide
Business Travel
Required
Compensation
Annual Salary: ¥5,700,000–¥10,000,000 (including bonus and allowances; based on skills and experience)
Monthly Salary: ¥400,000–¥600,000
Bonus: Yes
Salary Increase: Yes
Your ZEISS Recruiting Team: Ami Takeno （竹野 碧海）, Hiroko Okuda （奥田 裕子 - オクダ ヒロコ）, Hisayo Kemmotsu （剱物 ひ沙代）, Maho Hatabayashi （畑林 真帆 - ハタバヤシ マホ）