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Specialist I, Retail Marketing, EKIN, East GC @ Nike

Shanghai, China MainlandOnsiteFull-time
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About this role

Position Summary As part of the Region Retail Marketing team, you will help bring Nike's athlete-first vision to life by building meaningful connections with athletes and members through retail experiences, community engagement, and sport-focused activations. You will support the execution of seasonal retail marketing initiatives, athlete education programs, and community activities across assigned cities and sports categories.

Key Responsibilities Community Engagement

• Support running, fitness and basketball community programs within assigned cities. • Execute athlete and member experiences that connect consumers to sport. • Assist store teams in building and growing local sport communities. Retail Marketing Execution

• Support implementation of seasonal retail marketing initiatives across stores. • Execute EKIN activations and athlete education programs. • Ensure consistent delivery of retail marketing tools and consumer experiences. Store Enablement

• Deliver training materials and marketing assets to frontline teams. • Coordinate with store teams to ensure effective execution. • Gather consumer and store feedback to improve future initiatives. Cross-Functional Collaboration

• Partner with EKIN, Marketplace and Store Operations teams. • Support execution of regional sport priorities.

Qualifications Experience

• 1-3 years of experience in Marketing, Retail Marketing, Community Marketing, Sports Marketing or related fields. • Retail, sports, lifestyle or youth culture experience preferred. Skills

• Strong communication and coordination skills. • Fluent in Mandarin and working-level English. • Strong execution and project management capabilities. Passion

• Passionate about sports, youth culture and community building. • Willing to work closely with frontline retail teams and consumers.

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