About this role
Position Summary As part of the Region Retail Marketing leadership team, you will lead the retail marketing strategy, community ecosystem, and EKIN activation across GSH and East & South China. You will manage a team of approximately 10 employees through two supervisors, driving retail marketing excellence, athlete engagement, community growth, and marketplace impact at scale.
Key Responsibilities Retail Marketing Leadership
• Develop and execute regional retail marketing strategies aligned with seasonal Region Marketing priorities. • Drive consumer experiences across running, fitness and basketball ecosystems. • Establish scalable frameworks, toolkits and operational standards across the marketplace. Community & Consumer Strategy
• Build long-term community growth strategies across key cities. • Lead member engagement programs that connect consumers to sport for life. • Identify opportunities to expand athlete and member ecosystems. Team Leadership
• Lead and develop a team of approximately 10 employees through two supervisors. • Build organizational capability, succession planning and talent development strategies. • Foster a high-performance and collaborative team culture. Marketplace Influence
• Serve as the primary retail marketing partner for Region Marketing, Geo EKIN and Marketplace leadership teams. • Align cross-functional resources to maximize seasonal business opportunities. • Influence marketplace and store strategies through consumer and community insights. Operational Excellence
• Manage annual planning, budgeting and resource allocation. • Establish KPIs and success metrics across community engagement, athlete education and retail marketing initiatives. • Drive process improvements and scalable solutions across the region.
Qualifications Experience
• 7-10+ years of experience in Retail Marketing, Brand Marketing, Consumer Marketing or Sports Marketing. • Experience leading multiple cities, regions or large-scale marketing programs. • Experience managing people and developing managers/supervisors. Leadership
• Proven ability to lead teams through leaders. • Strong stakeholder management and influencing skills. • Ability to operate effectively in a complex matrix organization. Skills
• Strategic planning and business acumen. • Strong project and budget management capability. • Fluent English communication (written and spoken). Passion
• Deep passion for sports, culture, community building and athlete engagement. • Strong understanding of consumer behavior and retail environments.